New Kid on the Block: Arrojo

Arrojo Tribeca salon chairs2“Our Varick location is at maximum capacity,” says Nick Arrojo, explaining why he’s opened another Arrojo salon and education center seven blocks away on Hudson. “We see 1,200 clients a week, our school is fully committed, and our office is full.” He went looking for three criteria: daylight, street presence, and accessibility. “And this has them all.”

Arrojo Tribeca theaterThe new location is slightly smaller than the Varick one (12,500 square feet vs. 13,000), with a smaller salon (16 chairs) and a larger education center. Some of that was no doubt influenced by the footprint left behind by 92YTribeca: The huge concert space is now a massive lecture hall, with 38 chairs and a stage, and the theater hasn’t been changed at all. “In the entire space, we only built one wall and filled in a doorway,” says Arrojo.

At the 16-chair salon, cuts and color range from $75 to $500. The education center, which takes up the bulk of the space, has room for 200 students. One of the six classrooms has windows on Hudson Street, because, as Arrojo says, “I want people to see that we’re teaching hair.” Student cuts and color will be available from $25 to $60.

The vastness of the space also allows Arrojo Tribeca to host large events, such as the recent Underground and, in October, the Arrojo Expo,when  600 hairdressers will come from all over the country.

P.S. It’s pronounced ah-roh-joh.

Arrojo is at 200 Hudson (at Canal); 646-979-2260; arrojonyc.com.

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