Sweaty Betty Is Opening a Tribeca Store

British-based Sweaty Betty, which makes women’s fitness apparel, is opening a shop at 90 Franklin (271 Church). It’s in the same building as Tracy Anderson’s studio, but somewhat oddly, the company’s store page name-checks three other local fitness studios instead (Lyons Den Power Yoga, Barry’s Bootcamp, and Exceed). This will be Sweaty Betty’s fourth New York City store; the nearest existing one is six-and-a-half blocks away (on Mercer, between Broome and Spring). The opening date remains unknown, but work on the space is going on now.

The word on the street is that the shop will include a cryotherapy facility—that’s when you’re subjected to extreme cold for therapeutic reasons.

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