Giorgia New
435 Greenwich St.
(bet. Harrison and Jay)
212-431-4408
Fashion (Women)


When Marina Bianchi Graziani decided to open her own lingerie boutique in Tribeca—having been an Upper East Side shop’s buyer and manager for 17 years—she named it Giorgia. Her daughter, whose middle name is Giorgia, has always wanted Graziani to have her own business. The shop carries lingerie, sleepwear, and loungewear that’s mainly from Italy, France, and Spain. The aesthetic, of the store and the merchandise, is clean and elegant. “Not too much lace,” as Graziani describes it. You’ll also find candles, hosiery (including Falke socks), and Laundress cleaning products.

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