Rag & Bone New
228 W. Broadway
(bet. N. Moore and Franklin)
646-277-8362
rag-bone.com
Apparel (Men)


Rag & Bone’s ninth Manhattan outpost, in the former Bubble Lounge, is the company’s first standalone men’s shop. The N. Moore leg of the L-shaped space is devoted to dressier wares such as suits and coats, while the W. Broadway leg is where you’ll find jeans, T-shirts, and so on. The whole place is done up as a luxe mancave, with a turntable, Wii, Apple TV, whiskey served at the bar (a first for the brand, which usually offers Champagne and beer), and a small selection of gear—also for sale—including Grado headphones and Leica binoculars. Much of the furniture was handcrafted by Rag & Bone itself, and the dressing rooms were given over to artists; each one has a peephole where you can watch time-lapse video of the room’s art being created. Of special note: The crushed Porsche, from a 2015 ad campaign, now housed in a vitrine, and near the N. Moore door, a 1939 photo of the building.

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