Fans of the hit documentary Somm—and wine in general—will want to visit Verve Wine: One of the film’s stars, Master Sommelier Dustin Wilson, is a partner in the venture, a transformation of 24 Hubert Wines. It came about after he and Derrick Mize [formerly of New York Vintners] got the idea to go into retail together. A friend hooked them up with 24 Hubert’s Mark Armenante and Young Sohn, and the four of them worked out a deal, with Wilson and Mize running the store. Wilson and Mize had the space painted, added a “magnum wall” for big bottles, brought in Zalto glassware, and redid the kitchen, which will be used for events such as tastings and seminars. While 24 Hubert specialized in California, Verve prioritizes Europe, particularly France and Italy, and then California and the rest of the U.S. Wilson says that Verve’s main point of difference will be “restaurant-level” hospitality. Verve also carries spirits, focusing on the small-batch and the quirky, and sake.