Welcome to the ‘Hood: Cristina Dos Santos

cristina-dos-santos1-by-tribeca-citizen

Who says you can’t go home again? Cristina Dos Santos has opened a home décor shop at 39 N. Moore, where she lived during the first half of the last decade (she has since moved to the Financial District). “I lived right above here!” she says, laughing and pointing at the ceiling.

cristina-dos-santos2-by-tribeca-citizencristina-dos-santos4-by-tribeca-citizen1cristina-dos-santos5-by-tribeca-citizencristina-dos-santos3-by-tribeca-citizenHaving worked at ABC Carpet & Home for ten years, as a senior buyer and then in product development, and then at Gracious Home, where she led a team of six buyers, Dos Santos says her love of home goods runs deep. Her new store, called Cristina Dos Santos, is a work in progress—at 3,800 square feet, it’s a big space to fill—but she envisions it divided into zones: living room in the front, then dining, bath, and bedroom. Like the former tenant, More North, she’s using many of the walls to show art.

Instead of furniture, she’s focusing on everything else—towels, objets, soaps, decorative pillows, candles (and some smaller furniture such as end tables and stools)—that makes a house a home. Many of the wares make excellent gifts. “The other night, a guy came in who needed a hostess gift for a dinner party,” she says. “He found something beautiful for $25.” Downstairs, she thinks, will be devoted to childrens’ bedding and design.

As sparse as parts of the space currently are, there’s certainly enough merchandise to get a sense of Dos Santos’s style, which tends toward the fresh, even a bit eccentric, and rich with color. “I love color,” she says, even if she acknowledges that she mostly wears black, gray, and brown. “Throw a purple picture frame and a purple throw pillow into a room and it adds a pop.” Plus, she points out, if you get tired of a $60 orange picture frame, then you simply change it—something that’s harder to do with furniture.

Which isn’t to say that colorphobes won’t have reason to visit the store: “I can’t carry everything, but I know where to get it,” she says. A recent customer was bored with his sofa but didn’t want to buy a new one—“so I loaded him up with pillows and throws.” He was looking for black-and-white pillows but Dos Santos didn’t have any, so she found some just-right ones through her contacts.

Sourcing unique pieces is increasingly hard in a world where so many people travel and so much is available online. That’s one reason Dos Santos is developing sheeting under her own name. Like a new mother, she proudly showed off a preliminary design for the label and photos of the women in Italy making the linens, which will be in coolly elegant colors with contrasting stitching. They look like they’ll be gorgeous.

Cristina Dos Santos is at 39 N. Moore (bet. Varick and Hudson; 212-219-8780, cristinadossantos.com.

 

6 Comments

  1. Congrats Christina!!
    The mirror you picked out for us about 20 years ago still goes with the decor.
    All the best,

    Enzo

  2. hi christine.

    you look beautiful as always and so does your amazing store. i wish you all the luck in the world. you are no stranger to hard work and have so much talent that i am sure you will succeed.

    it was so good to see you at robert’s. dont forget to watch his show (it premiers on LOGO on february 10th).

    keep in touch and BEST BEST BEST of luck. xxoo-patty

  3. Patty so nice to get a message from you! and yes, wonderful to see you at Roberts……Happy New Year and all the very BEST to you. Come visit soon.
    Kisses and lots of Love,
    Cristina

  4. Looking FABULOUS!!!! Great feature, many congrats and huge success to you!

    Jen

  5. This is so fabulous! Having worked with you at ABC and recently, your design projects, I am so impressed with all that you’ve accomplished in breakneck speed without compromising quality and style – the end results are simply awesome! Your store looks amazing, products are beautiful, unique and elegant – a reflection of it’s owner. I’m looking forward to the new products still to come into the store. I can’t wait to see the final results of your current Soho design project – you must get your website up so that everyone can see your interior designs as well.

    Your clients are lucky to find a resourceful, talented designer and merchant. If they can’t find it elsewhere, I’m sure you will be able to find it for them or it simply doesn’t exist!

    Good luck,
    Ying.

  6. Cristine
    You are the most talented designer I have ever met and such a pleasure to work with. You are especially great at bathrooms, forget about the pillows and linens. Ha!
    Sheri