Advertising

WHY ADVERTISE ON TRIBECA CITIZEN?
The audience is substantial, engaged, and extremely local: According to Google Analytics, TribecaCitizen.com is averaging around 170,000 monthly page views by 40,000 unique visitors; the email newsletter has more than 3,350 subscribers. For readership demographic information, read this post.

For all advertising inquiries, email tribecacitizen@gmail.com or call Erik Torkells at 917-209-6473.

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Display advertising on tribecacitizen.com

TC advertising optionsLEADERBOARD (#1, ABOVE)
• Location: Above the Tribeca Citizen logo on the entire site.
• Rate: $500 per month for 33% of impressions (your ad would share the space with two other ads), or $750 for 50% of impressions (your ad would share the space with one other ad).
• Size: 728 pixels wide by 90 pixels tall. Max file size: 1.5 MB.
• Availability: 50% for October, 100% for November onward.

MEDIUM RECTANGLE (#2)
• Location: Righthand column on the entire site.
• Rate: $500 per month for 50% of impressions (your ad would share the space with another ad).
• Size: 300 pixels wide by 250 pixels tall. Max file size: 1.5 MB.
• Availability: Sold out through 2014.

LEFT COLUMN (#3)
• Location: Left column on the entire site.
• Rate: $500 per month.
• Size: 170 pixels wide by 100 pixels tall.
• Availability: Sold out through 2014.

SMALL SQUARES (#4)
• Location: Right column on the entire site.
• Rate: $200 per month. NOTE: Please inquire about availability before designing an ad.
• Size: 125 pixels wide by 125 pixels tall.
• The ads’ position within the unit is random—it changes every time the page is refreshed. The unit can hold up to 10 ads.
• Availability: Advertisers have until the end of the month to decide whether to renew; there’s a waiting list for subsequent months.

BANNER ABOVE “RECENT COMMENTS” (#5, BELOW)
• Location: Center column, above the “Recent Comments” box, on the home page and subsequent pages, category pages (Arts & Culture, etc.), search results pages, and tag archive pages.
• Rate: $300 per month.
• Size: 450 pixels wide by 150 pixels tall.
• Availability: From October onward.

MEGA RECTANGLE (#6, BELOW)
• Location: Right column on the entire site, under “Popular Posts.”
• Rate: $500 per month.
• Size: 300 pixels wide by 600 pixels tall.
• Availability: September; sold in October, November, and December.

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Email advertising

DEDICATED EMAIL BLAST
You can have a post on whatever subject you like. You get up to ten images and as much text as you want, within reason. It runs once on TribecaCitizen.com and it also gets emailed directly to the 3,350 subscribers of the Tribeca Citizen newsletter.
• Rate: $495.
• Example: Tribeca Treats email blast (only the center column gets emailed).
• Note: You can also run a sponsored post for $395; instead of the whole post getting emailed out, you get an embedded ad (see below) in the email newsletter.

EMAIL NEWSLETTER BANNER
• The editorial newsletter comes out on Mondays and Thursdays and it currently has 3,350 subscribers.
• Rate: $175 for a banner across the top, just below the Tribeca Citizen logo.
• Maximum image size: 420 pixels wide by 140 pixels tall.
• Example:

EMBEDDED EMAIL NEWSLETTER AD
• The editorial newsletter comes out on Mondays and Thursdays and it currently has 3,350 subscribers.
• Rate: $150. There may be more than one ad per newsletter.
• Maximum image size: 280 pixels wide by around 400 pixels tall; you can also run up to around 75 words of text alongside it.
• Example (embedded): The Duxiana ad shown below can be seen in context here (only the center column gets emailed out).

SEASONAL SPONSORED EMAIL NEWSLETTER
Tribeca Citizen publishes occasional themed email newsletters, such as before a holiday. For $150, you get 100 words, a headline, and an image (maximum size is 420 pixels wide by 420 pixels tall), or you can run an image up to 420 by 600 with just a headline. I can help with the text. Email tribecacitizen@gmail.com for information about upcoming opportunities.
• Example: tribecacitizen.com/2012/05/08/mothers-day-gift-guide/

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Other solutions

There are a million ways to get your message across—such as promoted events—and if none of these seem right, let’s figure one out. Contact Erik Torkells at tribecacitizen@gmail.com or 917-209-6473.