Advertising

WHY ADVERTISE ON TRIBECA CITIZEN?
The audience is substantial, engaged, and extremely local: According to Google Analytics, TribecaCitizen.com is averaging around 100,000 page views and 19,000 unique visitors per month. Plus, the rates are a great value.

For demographic information on the Tribeca Citizen readership, read this post.

For all advertising inquiries, email tribecacitizen@gmail.com.

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LEADERBOARD
• Location: Above the Tribeca Citizen logo on the entire site.
• Size: 728 pixels wide by 90 pixels tall.
• Rate: $500 per calendar week (Monday–Sunday) or $100 per day. On sale through February: $250 per week.
• Example:

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LOGO SQUARE
• Location: To the right or left of the Tribeca Citizen logo on the entire site.
• Size: 80 pixels by 80 pixels.
Rate: $500 per calendar-month (e.g., Jan. 1–31) or $150 per week. On sale through February: $250 per month.
• Example:

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MEDIUM RECTANGLE
• Location: Righthand column on the entire site. There are two options: 1) Premium position, below the “Subscribe” box, where only one ad may run; 2) Below the Tribeca Citizen Marketplace, where many ads may run.
• Size: 300 pixels wide by 250 pixels tall.
Rate: $400 per week for premium position; $300 per week for non-premium. On sale through February: $200/$150 per week.
• Examples:

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RESTAURANT GUIDE
• Location: Lefthand column of all Restaurant Guide pages, directly under “Search” box.
• Size: 170 pixels wide by 200 pixels tall.
Rate: $150 per month; calendar-month increments only (e.g., Jan. 1–31). On sale through February: $75 per month.
• Example:

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CLASSIFIEDS
• Location: In the lefthand column on the entire site, under the Facebook “Like” button.
• Size: You get two lines of text (each line is around 35 characters), with no image. The ads will resemble the “Popular Posts” in the righthand column. Your entire ad will link to your website. (I can explain why this is great for showing up high in search-engine results.)
• Rate: $100 per month; one-month increments only (e.g., Jan. 1–31).
• Note: Ads will be listed in the order received.
• Example:

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DEDICATED NEWSLETTER
You can have a one-time email newsletter devoted to your message.
• The newsletter currently has 1,359 subscribers, all of whom chose to subscribe.
• Rate: $1000 if you the supply text and imagery; price to be determined if I do the writing and/or photography.

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DEALS NEWSLETTER
At the beginning of every month, Tribeca Citizen publishes a newsletter devoted to deals, sales, special offers, giveaways—anything is fine as long as there’s something in it for the reader. For $95, you get 75 words and an image (420 pixels wide by 280 pixels tall—so horizontal images are highly recommended), or you can run an image up to 420 by 630 with just a headline. I can help with the text. Email tribecacitizen@gmail.com for information about the next opportunity.
• The newsletter currently has 1,359 subscribers.
• Example: http://tribecacitizen.com/2011/10/04/special-newsletter-sales-events-and-offers/

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EDITORIAL NEWSLETTER
• There’s room for one ad within the editorial newsletter (which comes out on Mondays and Thursdays).
• Size: 300 pixels wide by 250 pixels tall; you can also run up to 75 words of text (and a photo instead of a traditional ad).
• The newsletter currently has 1,359 subscribers.
• Rate: $95.
• Example: See the Quad’s ad at http://tribecacitizen.com/2011/06/20/newsletter-june-20/

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SPONSORED POST
To truly control your message, you can have a post on whatever angle you like.
• It will run once on TribecaCitizen.com and be excerpted once in the Tribeca Citizen editorial newsletter (linking to the post and/or to your site).
• Rate: $400 if you supply the text and imagery; to be determined if I do the writing or photography.

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OTHER SOLUTIONS
There are a million ways to get your message across, and if none of these seem right, let’s figure one out. Email Erik Torkells at tribecacitizen@gmail.com.