Advertising

WHY ADVERTISE ON TRIBECA CITIZEN?
The audience is substantial, engaged, and extremely local:
••• Averaging around 175,000 monthly page views by 35,000 unique visitors (Google Analytics).
••• More than 3,500 email newsletter subscribers.
••• More than 1,900 Facebook fans, 4,000 Twitter followers, and 500 Instagram followers.
••• Reader demographics are here.

For all advertising inquiries, email tribecacitizen@gmail.com or call Erik Torkells at 917-209-6473.

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Display advertising on tribecacitizen.com

TC advertising optionsLEADERBOARD (#1, ABOVE)
• Location: Above the Tribeca Citizen logo on the entire site.
• Rate: $500 per month for 33% of impressions (your ad shares the space with two other ads) or $750 for 50% of impressions (your ad shares the space with one other ad).
• Size: 728 pixels wide by 90 pixels tall. Max file size: 1.5 MB.
• Availability: from February onward in 33%, 50%, and 100% increments.

MEDIUM RECTANGLE (#2)
• Location: Righthand column on the entire site.
• Rate: Available in 25% increments for $300 per month.
• Size: 300 pixels wide by 250 pixels tall. Max file size: 1.5 MB.
• Availability: April onward (75%).

LEFT COLUMN (#3)
• Location: Left column on the entire site.
• Rate: $500 per month.
• Size: 170 pixels wide by 100 pixels tall.
• Availability: From April onward.

SMALL SQUARES (#4)
• Location: Right column on the entire site.
• Rate: $250 per month.
• Size: 125 pixels wide by 125 pixels tall.
• The ad positions change randomly every time the page is refreshed. Up to 10 ads can run.
• Availability: Advertisers have until the end of the month to decide whether to renew; there’s a waiting list for subsequent months. Please inquire about availability before designing an ad.

BANNER ABOVE “RECENT COMMENTS” (#5, BELOW)
• Location: Center column, above the “Recent Comments” box, on the home page and subsequent pages, category pages (Arts & Culture, etc.), search results pages, and tag archive pages.
• Rate: $350 per month.
• Size: 450 pixels wide by 150 pixels tall.
• Availability: From February onward.

MEGA RECTANGLE (#6)
• Location: Right column on the entire site, under “Popular Posts.”
• Rate: $500 per month.
• Size: 300 pixels wide by 600 pixels tall.
• Availability: From January onward.

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Email advertising

DEDICATED EMAIL BLAST
You get up to ten images and as much text as you want, within reason. It runs as a post on TribecaCitizen.com and it also gets emailed directly to the 3,500 subscribers of the Tribeca Citizen newsletter.
• Rate: $495 ($650 starting Jan. 1).
• Examples: Best Made Co. email blast and Reade Street Prep email blast (only the center column gets emailed).
• Note: You can also run a sponsored post for $395 ($495 starting Jan. 1); instead of the whole post getting emailed out, you get an embedded ad (see below) in the email newsletter.

EMAIL NEWSLETTER BANNER
• The editorial newsletter comes out on Mondays and Thursdays and it currently has 3,500 subscribers.
• Rate: $175 for a banner across the top, just below the Tribeca Citizen logo. ($195 starting Jan. 1.)
• Maximum image size: 420 pixels wide by 140 pixels tall.
• Example:

EMBEDDED EMAIL NEWSLETTER AD
• The editorial newsletter comes out on Mondays and Thursdays and it currently has 3,500 subscribers.
• Rate: $150. There may be more than one ad per newsletter. ($195 starting Jan. 1.)
• Maximum image size: 280 pixels wide by around 400 pixels tall; you can also run up to around 75 words of text alongside it.
• Example: The Live Well Company ad shown below can be seen in context here (only the center column gets emailed out).

Live Well embedded ad

SEASONAL SPONSORED EMAIL NEWSLETTER
Tribeca Citizen publishes occasional themed email newsletters, such as before a holiday. For $195, you get 100 words, a headline, and an image (maximum size is 420 pixels wide by 420 pixels tall), or you can run an image up to 420 by 600 with just a headline. Email tribecacitizen@gmail.com for information about upcoming opportunities.
• Example: tribecacitizen.com/2014/12/02/here-come-the-holidays-8/

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Other solutions

There are a million ways to get your message across—such as promoted events—and if none of these seem right, let’s figure one out. Contact Erik Torkells at tribecacitizen@gmail.com or 917-209-6473.