The audience is substantial, engaged, and extremely local:
••• Averaging around 190,000 monthly page views by 35,000 unique visitors (Google Analytics).
••• 4,400 email newsletter subscribers.
••• More than 2,900 Facebook fans, 5,200 Twitter followers, and 1,600 Instagram followers.
••• Reader demographics are here.

For all advertising inquiries, email or call Erik Torkells at 917-209-6473.


Display advertising on

ad rates1BILLBOARD (#1, ABOVE)
• Location: Above the Tribeca Citizen logo on the entire site.
• Rate: $1000 per month for 33% of impressions (your ad shares the space with two other ads), $2000 for 66% of impressions (your ad shares the space with one other ad), or $3000 for 100% of impressions.
• Size: The graphic above shows a leaderboard (728×90), but the unit is actually now a billboard, 970 pixels wide (the full width of the website) by 250 pixels tall. Max file size: 1 MB.
• Availability in 2017: January (maybe 33% of impressions); March (33% impressions or 66% impressions); May through August (33% impressions or 66% impressions); October (33% impressions or 66% impressions); and December (33% impressions or 66% impressions).

• Location: Right column on the entire site.
• Rate: Available in increments of 25% of impressions for $500 per month.
• Size: 300 pixels wide by 250 pixels tall. Max file size: 1 MB.
• Availability in 2017: January through May (25%, 50%, or 75% impressions); June through August (25%, 50%, 75%, or 100% impressions); September (25%, 50%, or 75% impressions); October (25%, 50%, 75%, or 100% impressions); November (25%, 50%, or 75% impressions); December (25%, 50%, 75%, or 100% impressions).

• Location: Left column on the entire site.
• Rate: $600 per month.
• Size: 170 pixels wide by 100 pixels tall.
• Availability: Possibly December and beyond.

• Location: Right column on the entire site.
• Rate: $300 per month.
• Size: 125 pixels wide by 125 pixels tall.
• The ad positions change randomly every time the page is refreshed. Up to 10 ads can run.
• Availability: Advertisers have until the end of the month to decide whether to renew; there’s usually a waiting list for the subsequent month. Please inquire about availability before designing an ad.

• Location: Center column, above the “Recent Comments” box, on the home page and subsequent pages, category pages (Arts & Culture, etc.), search results pages, and tag archive pages.
• Rate: $400 per month.
• Size: 450 pixels wide by 150 pixels tall.
• Availability: Sold out through June, 2017.

• Location: Right column on the entire site, under “Popular Posts.”
• Rate: $600 per month.
• Size: 300 pixels wide by 600 pixels tall.
• Availability: January and beyond.

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Email advertising

You get up to ten images and as much text as you want, within reason. It runs as a post on and it also gets emailed directly to the 4,400 subscribers of the Tribeca Citizen newsletter.
• Rate: $750.
• Examples: Pine Street School blast and Brookfield Place blast (only the center column gets emailed).

• The editorial newsletter comes out on Mondays and Thursdays and it currently has 4,400 subscribers.
• There are two types of ads:
—You can run a banner across the top, just below the Tribeca Citizen logo (such as Mudville’s, below); it should be 420 pixels wide by 140 pixels tall.
—Or you can run an embedded ad, like the one for Green Ivy (further below), for which you get 75 words of text, a headline, and an image (420 pixels wide by around 420 pixels tall max), or you can run one big 420-by-420 graphic (with no accompanying text).
• Rate: $250 for either type of ad.
• To see either type of ad in context, email

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Other solutions

There are many other ways to get your message across, and if none of these seem right, let’s figure one out. Contact Erik Torkells at or 917-209-6473.