“Mompreneur” Rosie Pope has opened her Tribeca boutique at 55 Warren; it’s the third so far, after the Upper East Side and Santa Monica. According to her bio online, she was born and raised in the U.K., worked as a ballet dancer and model, and studied neuroscience at Columbia before seeing an opportunity in the maternity market. Now she helps women cope with pregnancy, both in real life and on her Bravo series, “Pregnant in Heels.” She also started MomPrep, an “education center for moms and moms-to-be.”
The shop is a sort of homecoming for Pope, as she used to live at Hudson and Reade, according to president and CEO (and Mr. Rosie Pope, as I awkwardly called him) Daron Pope. It’s devoted to maternity wear and diaper bags, although there’s likely to be some children’s clothing in the near future. The corporate offices are downstairs, and there are plans to involve local moms as design consultants, sort of like in a focus group.
Rosie Pope is at 55 Warren (between Church and W. Broadway), 212-213-3393; rosiepope.com.