We’ve known for a while that those tents at Canal and Varick are for a Nike marketing event tied to the NBA All-Star Game. Now we know what’s inside: bread and circuses “a state-of-the-art basketball facility featuring a full-sized LED basketball court that brings graphics and video to life.” (See the video below.) The Nike sign-up page is here.

According to The Villager, however, neighbors have had it with this kind of thing—and especially the noise, diesel fumes, and draconian security that come with it. The best part of the article is the interview with Darlene Lutz, who lives at 80 Varick:

As for the actual music, she said, it was “booming rappish-techo stuff—with a lot of bass. It’s like living in a Brooklyn beat party.” Lutz said she wished activist Don MacPherson, who also lived in 80 Varick, was around to help zing the Zoom City Arena. But he pleaded guilty in 2011 to being part of a massive Hamptons mortgage fraud ring. “I liked Don. He was on the community board,” Lutz said wistfully. “He’s in prison.”

Interactive LED court pop-up in TriBeCa #nike #zoomcity #zoomcityarena #cityofzoom #nbaallstargame

A video posted by Libby Russell (@theliberator) on Feb 13, 2015 at 7:59am PST

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