Founded in 1976, the French kidswear brand Jacadi celebrates its fortieth anniversary next year—which means generations of families have memories of it. “People will say, ‘I wore Jacadi when I was little and I remember how it felt,'” says North American brand manager Sabrina Masson. “Now they want the same feeling for their kids.”

The new Tribeca boutique, in the former Canis Minor space on Reade, is the fifth New York City outpost. It carries clothing, accessories, and shoes for children up to 12, as well as a selection of gifts. Everything is designed in France. “It’s elegant, Parisian chic,” says Masson. “The styles are rooted in 1920s fashion, but they’re updated.”

Happily, Jacadi decided to keep the space’s Tribeca details—cast-iron columns, tin ceiling, brick wall—rather than cover them up. After an official grand opening in September, the company is looking to host workshops with local partners, such as arts-and-crafts events for Halloween or Mother’s Day. The name, by the way, is play on “Jacques a dit,” the French name for the Simon Says game, and pronounced accordingly (zhawk-ah-dee).

Jacadi is at 106 Reade (between Church and W. Broadway), 212-267-2517; jacadi.us.

Recent New Kid on the Block / First Impressions articles:
• Vin des Amis
• Baxter & Liebchen
• Gunbae
• James Perse
• Uhuru
• Black Tap Burgers & Craft Beer
• Ming Utility and Entertainment
• Beaubourg
• Pookie & Sebastian
• Northern Tiger