“I hope lash extensions become more of a trend, like getting your nails done,” says Rinta Juwana, owner of LashLove NYC. “Ten or twenty years ago, a manicure was a luxury. Now it’s something people do all the time.”

She saw enough demand at her Affina Nail & Spa on Fulton Street (which has a sister salon on Church Street) to open LashLove NYC, a boutique salon dedicated to eyelash extensions. Where Affina has one bed for the treatment, LashLove NYC has five.

On your first visit, you receive a consultation about what you’re looking for and what works best for your face. You choose lashes based on length, thickness, curl, and material; there are synthetic and real options, including silk and mink. The lashes are then individually attached with glue—a new set takes around 75 minutes, with touch-ups recommended every one-to-three weeks. As Juwana points out, there are practical benefits to go along with the aesthetic ones: “Lash extensions make your daily makeup ritual easier because there’s no longer any need for mascara or curling.”

P.S. For more on Juwana, read this Q&A she did with Anojja Shah back in 2011.

LashLove NYC is at 130 Church (between Warren and Murray), 212-349-5274, lashlovenyc.com.

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