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Robert Ripps book
History of Tribeca Buildings
91 Leonard Has Finally Been Revealed
Now that a bunch of units have been put on the market and there’s a sales office on Leonard, renderings have been released for 91 Leonard, Toll Brothers City Living‘s 19-story building going up at 351-355 Broadway (between Franklin and Leonard), with a panhandle entrance on Leonard. According to the project’s website, the building—designed by Skidmore Owings & Merrill and Hill West—has “dark bronze window frames and terracotta fins.” There are many more interior renderings on the website. (I included the one of the pool because every new condo seems to think it should have one, but do people really use them? Pools like that aren’t meant for real swimming, so maybe it’s for kids?)
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Why did they feel a *tiny* Leonard Street entrance was preferable to any Broadway entrance?
Cachet, I’d guess. “Leonard” sounds fancier and quieter than Broadway. They’re not alone: 5 Franklin Place, Cast Iron House, 108 Leonard, and 101 Leonard all chose the side street address over the Broadway one. Also, this allows for more storefront space on Broadway (not that there isn’t currently a glut of that), and what else would they do with the Leonard part of the lot?
I assume they will have a entrance on Broadway also, but it’s not just cachet, it’s more valuable. Having a Leonard Street (west of Broadway) address means they can charge more for the apartments than a Broadway address.
Six Cortlandt Alley even chose to use an alley address over the Broadway name.
I agree about the cachet, but then they should have made provisions for a bigger entrance. Even Artisan Lofts procured a ground floor condominium at 143 Reade Street to avoid using their 157 Chambers Street address. That narrow 91 Leonard entrance is worse than using the grungy back alley east of Broadway as a residential entrance IMO. It would make a good service entrance.
They also get maximum, unbroken retail space on B’way.
The amount of long-term vacant retail space in the immediate area on Broadway would seem to belie the value of trading off more retail space for a decent lobby.