Jenni Kayne is opening a store in Tribeca tomorrow, says the Business of Fashion, but the location isn’t disclosed and the PR contact has left. The article says it’s two floors, with some offices downstairs. My guess would be the former Matt Bernson space at 20 Harrison, because the space was already set up like that, would’ve required little work, and, as you can see in this photo, the rendering seems to resemble it.

Jenni Kayne—who launched her namesake label 16 years ago at the age of 19 with funding from her father, investor Richard Kayne—has since cemented herself as a purveyor of a clean, laid-back and sophisticated Southern California lifestyle [….] But the formerly wholesale-dependent label is entering a new chapter: this summer, Jenni Kayne reduced the prices of apparel collections by 30 percent to $150 to $650 and began shifting to a direct-to-consumer only business model. The collections also evolved to more casual, uniform pieces. […] Last month, Jenni Kayne also launched its first collection of home goods (starting off with cosy slippers, candles and blankets, with baby home products, furniture and dinnerware following in 2018). […] In the vein of other digital native brands like Bonobos and MM.LaFleur, no inventory will be available on site. Instead, the brand will ship product to customers with free and expedited shipping.

This is the first store in New York City; others are in California and the Hamptons. Hopefully, I’ll be able to write a post about it this week.