Glam+Go founder Erika Wasser has lived below Houston Street for a decade now—including a few years on Lispenard and, currently, in FiDi—but only now has she opened a salon in this area. And the new Tribeca outpost, in the former MB45 space on Worth, is a big step forward. “This is our flagship!” says Wasser proudly. While Glam+Go’s other six New York City locations are all in hotels or gyms, this is the first standalone one, offering services—cuts, color, extensions, nails, and more, for women and men—well beyond the blowouts that the company has been known for. (There are also locations in Santa Monica and Miami, and one is on the way in Washington D.C.)

“I’ve wanted to open around here forever,” she says. “And with SLT next door, and the fact that we’re both inside 93 Worth, it’s all close enough to our gym/hotel model to be comfortable.” Moreover, the space was already built out as a salon, which is incredibly helpful. (“The wiring you need for all these dryers is insane.”) The neighborhood, meanwhile, is ripe for a salon that’s not at the high end. “Everyday luxury is the space we play in,” says Wasser. “The quality you would expect at four times the price. As we like to say, we’re not getting you to your wedding. We’re getting you to Wednesday.” To make clients’ lives easier and the experience more enjoyable, the new Glam+Go will also print and scan documents, store bags for up to 24 hours, and provide Champagne and rosé. “This is our first salon with beverages,” says Wasser. “If we’re going to serve beverages, it has be stuff we’d actually want to drink, so we have a Coppola family wine bar.”

To celebrate the opening, Glam+Go is selling Founding Memberships for $175 per month, with unlimited blowouts and basic buns and braids at the Tribeca salon (and member pricing at the other outposts). Only around 50 are left, so act fast. And all first-time visitors to Glam+Go get a blowout for $15.

Glam+Go is at 93 Worth (between Broadway and Church): 844-438-4526; glamandgo.com.

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