Crain’s reports that 388 Broadway, a five-story building between White and Walker, will be sold at auction tomorrow. From Crain’s:

“Connecticut-based Avant Capital foreclosed on the mixed-use property after its owner, an anonymous limited liability company, defaulted on a $12 million loan in 2019, documents reveal. In June the court issued a judgment of $26.5 million, plus interest, on the 5-story building, which will be sold to the highest bidder, according to a New York state Supreme Court ruling.”

But wait, there’s more!

It turns out the the building has eight residential apartments, one of which has been was occupied the New Society for Wellness — “a members-only social club for the adventurous and whose initials are also shorthand for the common internet slang ‘not safe for work.'” To save you the google, NSFW means explicit digital content you wouldn’t want to be caught watching in professional or public places. UPDATE: The founder commented below and the New Society for Wellness is no longer there.

Forbes described the club this way: Sex clubs such as NSFW are typically members’ only societies that throw private events, including sex parties, where members mingle and more in a private residence. The space is usually a high-end clubhouse or penthouse, with many bedrooms, condoms and lubes present, and perhaps even a kink dungeon. There is usually a bar, perhaps a cannabis sponsor, and sexy icebreaker games to get the night going. No photography is allowed and members’ privacy is of the utmost importance.”

And The Cut wrote that in 2022 “NSFW currently has more than 8,000 paying members and apparently accepts just 5 percent of applicants, evaluated (as when your child is applying for one of those elite private preschools) on 14 points of attractiveness.”

The tenants were all named in the foreclosure action, including the founder of the club, Daniel Saynt, which explains how Crain’s knew the club’s location. But it sounds like they throw events at a lot of different locations. Eden Med Spa is the retail tenant on the ground floor.

The building has an extensive history here, thanks to Tom Miller, who wraps up in the early 1990s: “The Theatre for Bodies and Voices, [which was in residence in 1979] would remain until 1991 when a conversion of the upper floors to residential space began. The cast-iron storefront, manufactured by Dandiel D. Badger’s Architectural Iron Works 160 years ago has suffered understandable (albeit insignificant overall) damage and alteration. But, above, King & Kellum’s handsome white marble facade survives virtually intact.”