NAADAM: Fairer, finer cashmere.
What began as an accidental adventure in Mongolia has evolved into New York’s most thoughtful approach to cashmere. NAADAM’s story started when founders Matt and Diederik found themselves in the Gobi Desert, forming unexpected friendships with local herders. What they discovered wasn’t just exceptional cashmere—it was an opportunity to reimagine luxury as both sustainable and accessible.

A season of soft at 40% off lasts only until 12/3.
This winter, NAADAM brings its signature combination of luxury and conscience to two seasonal locations in NYC. Our stores on Greene Street and Elizabeth Street offer a cozy space to experience cashmere at its finest — and it’s almost all 40% off for Black Friday! Each quality piece tells a story of timeless style—from classic turtlenecks to high-style silhouettes.

The art of gifting.
From the softest of stocking stuffers, to the versatile V-neck, to the perfect party-proof dress, NAADAM’s collection offers timeless styles that make gifting effortless. Our cashmere has earned a reputation as the gift people actually want (and wear, and love for years to come).

Feel the finery for yourself.
Both NYC locations are offering the same significant savings as online (40% off sitewide) with the added benefit of being able to feel the luxuriously soft cashmere in person. Whether you’re shopping for your wishlist or curating your gift list, at NAADAM you’ll find the perfect pieces.

Fairer prices, finer quality.
Visit us in store soon and experience both in person.

NEW YORK – NOLITA
262 Elizabeth Street
New York, NY 10012
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NEW YORK – SOHO
27 Greene Street
New York, NY 10013
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Sponsored by NAADAM