Sisters Tanja and Natasa Plećaš have been connected at the hip since they were little ones — so it’s not a coincidence that the logo for their jewelry company, PLEĆAŠ, is two interlocking Ps.

PLEĆAŠ (pronounced “pl-EH-ch-ah-sh”) was founded here in Tribeca in 2021, after a light bulb went off during the pandemic. The sisters had founded a jewelry company previously, during their decade-long residency in LA in their 20s. Tanja was working as a model, did some acting, proofread scripts — “I had my hand in various fields,” she said. When Natasa took a jewelry making class for fun — she was creating digital content for fashion and luxury brands at the time — she trained Tanja and the two were hooked on the creative process.

Their first line, Angelic Allure, was a hit. Even as a side hustle, they were making the rounds in Hollywood, and were carried in boutiques around the city.

But when Tanja moved to Tribeca to pursue a role as creative director for an e-commerce fashion company, they shut the business down. (Tanja also became a first-time mother at that point, sending her son to Washington Market and then PS 234.) Natasa followed her here a year later.

When covid hit, they got to thinking about their first passion. “So many people asked us why we stepped away from the business — and we looked at each other and said we should get back into it,” Natasa said. “We had something special.”

They select their gems and chains at wholesalers in the Diamond District here as well as LA, then wire-wrap or string the stones themselves, cutting the chains and finalizing designs in their workroom in Tanja’s apartment on Chambers. (Some of the 24-karat stones, which are wrapped in gold, are crafted by a wholesaler to their specs.)

The business is mostly direct to consumer, but they have been doing more popups — they will be at Laughing Man starting today through Jan. 31. (They also have two charitable bracelets: sales from the Voda bracelet go to charity:water and sales from the Central Park bracelet help reforestation through One Tree Planted.)

This second time around, they wanted to celebrate their heritage — they are the daughters of Serbian immigrants who raised the girls in Wisconsin — so they make sure the accents are on the logo, and have collections named for their homeland and inspired by the Adriatic. And there’s a double meaning. “Our tag line,” Tanja notes, “is ‘Beauty is in the accents.'”