J. sent these pics and asked, “What’s happening on Greenwich? Hundreds of people lined up. Free ice cream? Insane!”

Well, it wasn’t *just* free ice cream. It was free panties! The first 300 people to show up at Van Leeuwen yesterday at 5 got three pairs of women’s underwear from Victoria’s Secret packed in the signature pink ice cream pint container. And wait! There’s more! The whole thing was promoted by two social media influencers: @halleykate and @justjazzzyidk — the pair is also “editing” a collection for the Victoria’s Secret imprint, PINK.

When I sent a note back to J., she said, “That’s actually funny. WHO WOULD STAND IN LINE FOR PANTINES?” Clearly people who wear them. ;)

If you are feeling left out of the loop, you can still buy the new flavors the store was promoting in pints. Hazelnut ice cream with chocolate truffle pieces, brown sugar ice cream with cookie butter swirl and sweet cream ice cream with strawberry jam and chocolate chips.