Now that Authentic Pre-Owned has left 117 W. Broadway—you can still find it in Soho at 461 W. Broadway—the word is that the space is going to be a cryotherapy center (at least for a year). I don’t know what the branding is for the center, but here’s a description of cryotherapy—and a photo—from NYC Cryo on the Upper East Side:
Cryotherapy is a form of relievement in which very cold temperatures are exposed to the body in order to promote comfort and other therapeutic results. This activates the collagen production in the deeper layers of the skin which after a few sessions, the skin will be smoother, more even toned, regain elasticity and improve/clear skin deficiencies.
Cryotherapy has been shown to decrease inflammation of the body’s tissues, muscles and joints. It can also help improve the body’s circulation and comfort, and also slow down cellular metabolism. Cryotherapy can help to reduce pain and muscle spasms in the body as well as reduce the swelling of injuries. Cryotherapy has also been shown to promote faster relieve in joint, muscle and tendon injuries. You will receive an energy boost due to the endorphin release which has been linked to aiding in the cure of depression.
The cryosauna looks like a stand-up tanning booth. You undress, put on a towel/robe, gloves, and socks before stepping inside. The cryo-operator will have you close the door and remove the robe while placing your hands at the top. A liquid nitrogen tank attached to the machine pumps the cold air in. Treatments last for 1.5 to 3 minutes. […] With cryosauna treatments, the skin is exposed to dry cold of minus 220 degrees Fahrenheit. As soon as you step out of the cryosauna, blood rushes back out from your core and you feel a rush of endorphins and energy—making for a quick and high-octane return to physical activity.