At the Downtown Alliance, we believe that the best part of the holiday season is its power to bring people together.

That’s why the Downtown Alliance is celebrating the season of giving through 350 acts of random kindness (and we’ll be giving our followers @downtownnyc a special heads-up
before the gift-giving begins).

During the first two weeks of December, keep an eye out for members of our public safety team in their iconic red jackets. All year round, these great people keep Lower Manhattan safe, clean, and welcoming for the thousands of people who wander its streets — and now they’ll be giving out 350 special red envelopes.

If you get one, you could be in for a treat from one of the fantastic businesses that offer up unique products and experiences here in New York’s most historic neighborhood. Maybe you’re in store for a private tour of the New York Stock Exchange, free breakfast at Black Fox, groceries at Le District, a family trip to the Winterland skating rink at Pier 17, dinner at Delmonico’s, or simply a $100 giftcard to shop at Century 21.

We don’t want to spoil the surprise — and we’ve already given too many hints! Suffice it to say, this is our way of giving back to the people and businesses that help
make this neighborhood so remarkable.

So take a peaceful pause in this bustling district and admire the twinkle lights bedecking the trees between skyscrapers. No matter where you come from or what your traditions are, whether you’re setting the table for a delicious holiday feast, or trimming a freshly cut tree, or lighting darkest season’s first glowing candles, the Downtown Alliance wants to thank you for being part
of this beautiful neighborhood.

Happy holidays from all of us here at the Downtown Alliance.