Made in Tribeca: Story Bound

Tribeca business owner and resident Natasha Awasthi has founded a company that brings the stories that kids tell to life with the help of professional illustrators. And she’s launching the first workshop for kids this August at Poet’s House.

A product manager by trade, Natasha — whose husband opened Ritual Dental on Greenwich two years ago — created Story Bound after realizing her 7-year-old daughter’s imaginings were turning into real narratives. She wanted to capture one, and with the help of a former colleague, created a picture book. The process, she thought, was one that any child would want to explore.

“My professional skill is to design experiences, both digital and analog. But what I bring to the team is the skill to observe the audience that we are building for,” Natasha said. She’s actually a statistician with an MBA, but has been bitten by the bug of parenting. “These kids, they tell stories all day, but when they tell other kids, they engage in the story in a totally different way. They retell it. They shape it.”

She wants to get these stories out of kids’ heads and into the hands of other kids, where they can be shared.

Her daughter Ellie Ozgun’s take was about making manti — hand-folded dumplings — with her Armenian grandmother. With prompts and encouragement, “A Place for Me” evolved. Natasha then asked Brett Tunick if he would want to illustrate it. Brett is now Story Bound’s chief illustrator and designer.

The first one-week bookmaking camps ($1,250) are designed for ages 6 to 8; the kids will work with a creative team to shape a story into a printed softcover book, spending four hours a day for five days. The pages take shape through drawing, dictation, writing, collage and guided layout, with support matched to each child’s interest. The story comes from the kids, but the illustrator turns characters, settings and scenes into a visual direction for the finished book. (Some kids can illustrate the story themselves, but all of them need it digitized.) The week ends with a reading and book signing for family and friends.

Next? Maybe a series of weekend workshops at a local kids play space, or a graphic novel vacation camp — any time where the kids have a store of creative energy. There’s also a chance that parents could send in a story that then gets illustrated offline.

“I am biased in the direction of an in-person, creative process,” Natasha said, “but my core mission is to get these stories out into the world.”

 

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