The crossfit gym that we thought was coming to Hudson and North Moore will actually be a members-only training and recovery club from the founders of Power Monkey Fitness and called Persana.
This is at 125 Hudson — the two-story former Citibank branch on Hudson just north of Mr Chow. It will open in early December.
Power Monkey Fitness was founded by two nationally ranked athletes — US national gymnastics champion Dave Durante and Olympic weightlifter Mike Cerbus. They currently offer a training app that clients can use at any gym; one- and two-day courses at gyms across the globe; and a multi-day immersive experience on a lake in Tennessee. Their coaches teach a bunch of endurance sports but primarily serve CrossFit athletes and coaches. The coaching staff includes Olympians, world championship medalists, and US national champions across gymnastics and weightlifting and rowing.
This new concept is developed in partnership with Technogym, which supplies training equipment to homes and businesses; the club will have elite coaching and advanced training equipment and recovery services — cold plunges, saunas, compression and percussion tools. The press release said medical and performance services will be available on site through “longevity-focused” clinicians.
They only sent these two pics; the space was designed by Brooklyn studio SOL & SOL, with lighting by Lindsey Dieter, founder of Lever Studio. More TK when they open.