Even though ’tis the giving season, I’m not going to solicit donations* for the site (no, it still doesn’t make money; see below). Instead, I need you to take this survey. I promise it’s painless and totally anonymous—even I won’t know who the respondents are. The conventional wisdom is that one should offer a prize to a randomly chosen participant, but that’s never motivated me. I only do surveys for sites I like, and I’m hoping that you value this site enough to donate two minutes. Click here to go to the survey. (And thanks to the women at Well + Good for introducing me to Survey Monkey.)
So what’s the state of the site?
According to Google Analytics, readership is consistently at 100,000 pageviews (from 20,000 unique visitors) per month, and in the past six months it has peaked as high as 120,000. The email newsletter keeps growing: It has 1,307 subscribers, all of whom have opted in of their own free will. On Facebook, Tribeca Citizen has 960 fans; on Twitter, 1010 followers.
As for advertising, the site does make some money, mostly from ads in the email newsletter. I love the newsletter, but I do think the smart buy is often to run an ad on the site proper—after all, the newsletter simply leads readers to the site, where ads run on almost every page. I have no doubt that I could have more ads if I actively sold them, but there are only so many hours in the day (and I’m more of an editor than a salesperson). Some of the ads you see are Google ads, which generally don’t pay unless people click on them. And I should point out that we’re not all seeing the same Google ads—the company serves ads based on your browsing history, so don’t blame me if you see an ad for Michele Bachmann.
I continue to get a lot of satisfaction out of being a part of the community, meeting new people and poking my nose in all sorts of business. So if you see me on the street—I’m the tall guy walking the pug—do say hi! And as always, send any tips, advice, or whatever to tribecacitizen@gmail.com.
* I’m not going to stop anyone from donating. In the past, people have given anywhere from $5 to $250 (I know, right?), and I’ve been grateful for—and touched by—every single cent. Before I came up with the survey (have you taken it yet?), I thought I’d just ask folks to donate $10. So if you do feel like opening your electronic wallet, how about you donate $10 via PayPal? If you’d prefer to write a check, mail it care of Tribeca Citizen to Torly Kid at 51 Hudson, New York, NY 10013. (Or drop it off!) I inquired about a post office box, but the U.S. Postal Service insists that anyone opening a P.O. box for a business have a lease or mortgage that ties the business name to an actual address. If my business had an office, why would I need a P.O. box? (Yes, I tried Mail Boxes Etc., but was pretty expensive, especially when I factored in the possibility that no one might want to send me a check.)
For every check we get at Torly Kid made out to Tribeca Citizen, we will donate $10 to the same! We love Erik’s site and feel this is a valuable community resource. Keep up the good work!
@Carol: How nice of you! But seriously, please just do the survey!
done! hope everyone else does it too..
I smiled at your income categories.