Advertising

WHAT IS TRIBECA CITIZEN?
Tribeca Citizen is a website, tribecacitizen.com, that’s updated every weekday. An email newsletter summarizing the content from the past few days is sent out on Monday and Thursday mornings.

WHY ADVERTISE?
The audience is substantial, engaged and local:
••• Averaging around 154,000 monthly page views by 56,000 unique visitors (Google Analytics).
••• More than 6700 email newsletter subscribers.
••• 3700 Facebook followers, 6100 Twitter followers, and 7600 Instagram followers.
••• Reader demographics are here.

For all advertising inquiries, contact Pam Frederick at tribecacitizen@gmail.com or 917-902-9233. If you are local, I am happy to stop by to chat.

··································

Display advertising on tribecacitizen.com

BILLBOARD (#1, ABOVE)
• Location: Above the Tribeca Citizen logo on the entire site.
• Rate: $1200 per calendar month for 33% of impressions (your ad shares the space with two other ads), $2000 for 66% of impressions (your ad shares the space with one other ad), or $3000 for 100% of impressions.
• Size: 970 pixels wide by 250 pixels tall, and you won’t want to put any text where the TC logo overlaps the ad. Max file size: 1 MB.

RIGHT COLUMN TOP RECTANGLE (#2)
• Location: Right column on the entire site.
• Rate: Available in increments of 25% of impressions for $600 per calendar month.
• Size: 300 pixels wide by 250 pixels tall. Max file size: 1 MB.

LEFT COLUMN RECTANGLES (#3)
• Location: Left column on the entire site.
• Rate: $700 per calendar month.
• Size: 180 pixels wide by 220 pixels tall.
• Only three ads run in this unit. The ad positions change randomly every time the page is refreshed.

RIGHT SMALL RECTANGLES (#4)
• Location: Right column on the entire site.
• Rate: $350 per calendar month. ($700 for a double)
• Size: 300 pixels wide by 100 pixels tall.
• Up to eight ads can run. The ad positions change randomly every time the page is refreshed.

BANNER ABOVE “RECENT COMMENTS” (#5, BELOW)
• Location: Center column, above the “Recent Comments” box, on the home page and subsequent pages, category pages (Arts & Culture, etc.), search results pages, and tag archive pages.
• Rate: $500 per calendar month.
• Size: 450 pixels wide by 150 pixels tall.

MEGA RECTANGLE (#6)
• Location: Right column on the entire site, under “Popular Posts.”
• Rate: $600 per calendar month for 50% of impressions
• Size: 300 pixels wide by 600 pixels tall.

··································

Email advertising

DEDICATED EMAIL BLAST
You get up to 10 images and as much text as you want, within reason. It runs as a post on TribecaCitizen.com and it also gets emailed directly to the more than 6700 subscribers of the Tribeca Citizen newsletter and gets pushed out on Facebook and Twitter. Only three are sent in any given week.
• Rate: $1250.
• Examples: 100 Barclay and City Vineyard (only the content in the center column gets emailed out).

EDITORIAL EMAIL NEWSLETTER ADS
• The editorial newsletter comes out on Mondays and Thursdays and it currently has more than 6700 subscribers.
• There are two options: A 420-by-140-pixel banner at the top (with no accompanying text), or an embedded ad in the middle (shown below), which includes a 420-by-420-pixel image and an optional headline and 100 words of text.
• Rate: $200 per newsletter.
• To see an actual newsletter, email tribecacitizen@gmail.com or subscribe.

··································

OTHER SOLUTIONS
There are many other ways to get your message across, and if none of these seem right, let’s figure one out. Contact Pam Frederick at tribecacitizen@gmail.com or 917-902-9233.