Civic Center workers—along with anyone else interested in novelly served food—have a quirky new restaurant option: Sushein, which delivers sushi to tables via conveyor belt, has opened on Broadway just below Worth. Sushein’s other distinctive feature is that it’s kosher. “But we want people to know that everyone is welcome,” says Sheindi Kletzkin, who owns the restaurant with her husband, Israel. “We had an Arab group in the other day, and I went out of my way to give them special attention. All our managers but one are not Jewish. The restaurant is for everyone.”
Sushein (the name is a play off Sheindi) is the first restaurant from the New Jersey residents—she was a fashion designer, he was in printing—but they hope it’s not the last, as they’d like to export the concept elsewhere. “We knew about it from London and Paris. We thought it would be perfect for this location because it’s quick and easy. We’ve only been open three days, and we’ve already been filling up for lunch.” The restaurant serves dinner, too, and I can see kids especially taken by the conveyor.
The space is L-shaped, with the front door on Broadway and a locked rear door on Worth. On the Broadway side, the conveyor runs nearly the length of the room, flanked by five booths and bar seating for 18. The tables in the conveyorless dining room on Worth seat up to 22. While the items on the conveyor tend to be classics—the color of the Melamine plate indicates the price—the menu casts a wider net, and you can order from a server no matter where you’re sitting. And if the conveyor isn’t quick enough, you can always grab something from the takeout fridge by the front door.
Sushein is at 325 Broadway (bet. Worth and Thomas), 212-962-2500; sushein.com. Sushein closes Friday afternoon through Saturday, reopening on Sunday (it may yet open for Saturday dinner). Delivery is scheduled to start at the end of October.