Bluemercury was founded in Washington D.C. in 1999 by Marla and Barry Beck, who wanted to bring quality cosmetics out of the department store and into neighborhoods—so it’s somewhat ironic that Macy’s has not only bought the brand but is also fueling a major expansion, including stores within Macy’s. The Bluemercury that opened at Greenwich and Warren is the tenth store; the eleventh debuted the very next day on Columbus Avenue; many more are on the way. Not all Bluemercury locations carry the same products. At Tribeca, besides house brands Lune+Aster and M-61 skincare, you’ll find Chanel, Bobbi Brown, Trish McEvoy, La Mer, Estée Lauder, Nars, Darphin, Bliss, Acqua di Parma, Bumble and Bumble, and more, including scented candles from Lafco and Nest. There’s also a treatment room for facials, brow styling, microdermabrasion, and waxing, and they’re hoping to offer massages at a future date.