Seen & Heard: “Jersey Shore” the Restaurant

courtesy-muscle-maker-grill••• Coming to 10 Murray (between Broadway and Church), where 2 Rivers restaurant used to be: Muscle Maker Grill. It’s a chain with outposts all over the Garden State, and here’s the back story: “At the age of 18, Rod Silva [that’s him in the middle] began working-out and bodybuilding. He learned that 80% of the result of exercise is eating the right food and he could not find any restaurant that had the correct nutrition he required. Having come from a family of great cooks, he began creating recipes that taste great and are nutritious as well. On December 8th of 1995, Rod opened the doors to a protein smoothie store in Colonia, New Jersey. The store also carried a line of Sports Supplement products. Rod was 23 years old, still exercising and working out more than ever. While running the smoothie store, Rod would bring his food for lunch and dinner. Customers would smell the delicious aroma and would ask if they could buy the food. Rod started cooking extra and began selling tasty meals to his customers. From the beginning menu of Home Cooked Chicken Wraps, Grilled Chicken Breasts, and Awesome Turkey Breast Meatloaf along with a $15,000 loan on his Nissan Maxima, Muscle Maker Grill was born. As they say, the rest is history.” I don’t think I can write about it without snarking, and the guy is clearly doing something that people like. Let’s just say it’s not my cup of Muscle Milk. (Damn, then I went and wrote the headline.)

••• Meanwhile, at the other end of the hospitality spectrum: At 3 p.m. on Sunday, April 10, Duane Park will serve afternoon tea—finger sandwiches, scones, and petit fours, served on Limoges china—while Howard Altmann and Susan Wheeler read their poetry ($35).

olighting-by-tribeca-citizen••• Coming soon to 40 Walker Street: An OLighting showroom. Primarily an online business, from what I can tell (an email and a phone call weren’t returned by press time—i.e., soon enough for my taste), OLighting sells “over 10,000 pieces from more than 70 manufacturers including Artemide, Foscarni, Flos, Leucos, Luceplan, Moooi, and more, from fantastic designers including Philippe Starck, Marcel Wanders, Achille Castiglioni, Rodolfo Dordoni, Jasper Morrison, George Nelson, Verner Panton, and more.”

••• Everybody ♥ a bargain, part 1: I should’ve mentioned this when I wrote about Resale-Riches, but sales are posted daily on its Facebook page. Totally worth checking out (and becoming a fan). ••• Everybody ♥ a bargain, part 2: On Thursday nights, at the door, you can buy two Glee Club tickets for the price of one.

••• On the horizon: The NYC LAB School—a middle and high school in Chelsea that a lot of Tribeca kids attend—is having an event, Tastes, modeled after the Taste of Tribeca. It’s on June 5 this year. Do good and eat well at the same time—what’s not to like? Speaking of Taste of Tribeca, this just came in: “Every Friday until May 15, we will be giving away an original Don Zinzell designed Taste of Tribeca T-shirt. All you have to do is join our Facebook Group.”



  1. I guess imitation is the sincerest form of flattery but all of these Tastes are getting out of hand. For such a diverse city, a little originality people!

  2. To Tribeca Mom — if they are successful and contribute to a public school’s bottom line and people enjoy them, who cares about originality. Unless of course you have a better revenue-generating, neighborhood/establishment-boosting idea — bring it on.

  3. It’s hard to understand why someone would make a snide remark about an event which last year helped raise much needed funds for a cash strapped public school. LAB is one of the best schools in the city, and really needs the money. I can only hope this year’s TASTES is even more successful.

  4. love the idea of Muscle Maker Grill! Always happy to have healthy alternatives in the ‘hood.

  5. To Tribeca Mom – I am a parent at P.S. 234 and LAB Middle School. I have been very involved with both events. Perhaps you send your children to private school and are unaware of the extreme cuts the city has made in the public schools. At LAB Middle School alone, we had $600,000 in cuts. What many people do not realize is that both Taste of Tribeca and Tastes from the Meatpacking District thought Chelsea are created and produced entirely by parent volunteers. It is quite extraordinary to see how many talented parents are willing to give so much time, energy and creativitiy toward creating these wonderful events. Both events bring together families from the communities and foodies from all over the tri-state area while raising money to educate our children. Maybe you should consider volunteering and I promise you will be amazed at the positive energy that is generated

  6. @Liat: Perhaps the best thing is that it closes early so it won’t be a problem like Biddy Early’s and the other Murray Street bars