One Heck of a Pop-Up

via Racked

A storefront in Tribeca is about to get “reappropriated” as part of an architecture competition. Here’s Architizer‘s explanation, if that’s the right word: “BOFFO Building Fashion pairs fashion designers with architects in an installation series exploring the intersection of architecture and fashion through integrated store and exhibition design. With five installations, a storefront in Tribeca will be reappropriated providing a unique glimpse into the work of vibrant and acclaimed designers. The second annual installation series of fashion and architecture aims to once again push the limits of temporary architecture and the language of retail design. The collaborations provide the platform for experimentation in the synthesis of brand identity and the realization of a physical space.”

That would be interesting in and of itself (any guesses where? Hudson & Broad at Hudson and Vestry seems a highly likely spot), but it gets better: Mugler creative director and Lady Gaga stylist Nicola Formichetti will be in charge. Says Racked: “Formichetti will be running probably the weirdest store you’ve ever walked into this September from the 1st to the 14th. Formichetti will apparently be divvying up his space into four spaces […] nature, digital space, minimal space, and something like a punk rock vintage store (or as he says later, punk rock baroque. Whichever). He also adds that one part of it might look like a flower shop. While he’d love to have a Japanese girl working there—he’s got to staff it with somebody—he’d also like to have Zombie Boy ‘selling fucked up leather jackets, or something.'”

“It makes no sense when I talk about,” he says in the video, “but I feel it.” I’m going to have rewatch all my “Absolutely Fabulous” DVDs to prepare for this….

UPDATE! I totally missed that the pop-up will be on Walker between Church and Broadway! In what appears to currently the Ted Muehling store (it’s moving to White in the fall)!

NICOLA FORMICHETTI – BOFFO Building Fashion 2011 from V Magazine on Vimeo.


1 Comment

  1. “Barrrr-rock”. He says. “One section will be more Punk Barr-rock”
    I can’t wait.
    Whoever calls this neighborhood ‘Tri-burbia’ just has it wrong.