“I’ve always loved Staple Street, and when I saw this place was available, that was it,” says celebrity hairstylist Rheanne White, who chose the old Ethan Cohen Fine Arts gallery on Jay for her first salon. She and her husband, photographer Andrew Parsons, live downtown; their daughter goes to P.S. 150.

The salon’s grand opening isn’t till mid-October, but new clients are being accepted during the current soft-opening period. (White has to go off to LA to do Lena Dunham’s hair for the Emmys. Speaking of Girls: You can also see White’s work on the Marie Claire U.K. cover below and in this L’Uomo Vogue video starring Adam Driver.) Men and women are welcome. The team so far includes colorist Sarah Spratt, formerly at Ion Soho; Aaron Grenia, who had been the creative director of Privé; and Gwendolyn Covert, most recently of Tribeca’s Younghee Salon. On the menu: cuts, coloring, hair treatments, and styling, and the salon carries Kérastase and She Uemura products.

With help from architect Andrew Haner of Suntect, White and Parsons have designed a space that’s both modern and pretty, thanks to Flat Vernacular wallpaper, a Michelle James light fixture, and attractive millwork, including little handbag shelves by each station. “The chairs are the only ones like them in the U.S.,” says Parsons. “They were custom made in Japan by Takara Belmont.” And of course the sign in the window is by Let There Be Neon over on White Street.

Rheanne White is at 14 Jay, 212-966-2928; rheannewhite.com.

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