Kimmy Carton of Tribeca and Jackie Brookstein of Battery Park City had their let’s-open-a-store moment during Hurricane Sandy’s aftermath. Kimmy explains: “We grew up together in Huntingdon Valley, Pennsylvania”—which is why they named their new women’s fashion boutique Valley—”and our families have been friends forever. After Sandy, Jackie had no power, so she stayed with me. She talked about wanting to do something different, so I said, ‘Let’s start a store! If you lived with us—I have a husband, four kids, and a dog—for this long and we still get along, we shouldn’t have any problem!'”

Jackie’s background in fashion retail helped as they converted the former H&R Block space next to Edon Manor. It has classic Tribeca elements like reclaimed wood and brick walls, along with funky light fixtures by Brooklyn’s Urban Chandy and a mural that they commissioned from Idris, an artist whose work Kimmy discovered on a Soho sidewalk. The merchandise is a mix of known brands (J Brand, 360 Cashmere, Enzo Costa) and emerging designers (Francis Leon leather, Nanushka). There will also be accessories, including jewelry from Giles & Brother and Lucky Star, and Metal Skin handbags.

“We’re going to have a little TV where men can watch football while their wives shop,” says Kimmy. “And because I’m a football fan.” Valley Tribeca opens this Sunday—when you stop by, be sure to say hi to the Cartons’ family dog, a 150-pound English mastiff named Tiger, who will be working there much of the time.

Valley Tribeca is at 393 Greenwich (between Beach and N. Moore), 212-219-0695; valleytribeca.com.

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