••• Let There Be Neon is selling T-shirts for $20 (which is cheap, according to the sign). Personally, I would’ve gone with the logo on the sign.

••• The curvy Synagogue for the Arts on White Street is changing its name to the very search-engine-friendly Tribeca Synagogue.

••• Speaking of name changes: MaryAnn’s appears to be finally committing to being known as Dahlia’s.

••• Speaking of Mexican restaurants: I hadn’t realized that El Vez is taking up the entire space between North End Grill and Blue Smoke—it’s going to be huge.

••• Speaking of North End Grill: I hear that the restaurant definitely plans on bringing back its popular (with me, at least) Sunday night prix fixe.

••• Speaking of shad (well, maybe you should be speaking of it): “The River Project is holding a fundraiser and awareness-raising event Sat. April 26, in Hudson River Park, during the annual shad migration. It’s a 5K run/walk/dogwalk called the Shad Run. They are shining a spotlight on the plight of the crashing shad population as well as raising money for post-Sandy repairs, and ongoing activities. After the race, there will be a panel of experts discussing the decline of Hudson River Shad populations: causes of the collapse, mysteries of shad success and failure in different parts of the world, and actions for restoring shad to the Hudson River. Children’s activities, live music, and food and public education displays are also planned.”

••• Thursday, April 17 (6-8 p.m.): “Rat Prevention for Your Property,” a free seminar hosted by Community Board 1 at Independence Plaza. Register at man01@cb.nyc.gov.

••• I posted the results to the survey—thanks again to the 636 people who responded! I read all the write-in comments (thanks for the kind words! and even for the less kind ones!), even though I don’t think I’ll address them the way I did last time. Also, here’s a question for you marketing folks: This is obviously a ridiculously attractive demographic, the kind that one would assume that luxury businesses—by which I mean national and international brands—are dying to get in front of. How does a small, hyperlocal blog pop up on their radar? It’s not like I can request a meeting. And/or is there an ad network that specializes in high-end audiences?

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