Seen & Heard: Brooke Adams and Tony Shalhoub

••• To promote its app—which creates digital archives for actual places—Klroy has been “projecting the past activities in famed locations” onto those locations’ current façades. Above: The Mudd Club at White St. and Cortlandt Alley (and there’s another here). “The images are also in the Klroy we created for it and can be accessed by downloading the app and going to 77 White St. to view them. In Klroy, you have to be at a location to see what has been posted at that location. We projected a Klroy at CBGB as well.”

••• Brooke Adams and Tony Shalhoub are starring in Samuel Beckett’s Happy Days at the Flea (June 20 through July 18).

••• Still no guesses for Where in Tribeca…? The answer will be posted Monday evening.

••• From KulturfestNYC: “For the first time ever, the major Jewish arts organizations of the world are coming together in New York City for eight days and nights jam-packed with great plays, concerts, films, and lectures.” It’s June 14-21, and some of the events will be at the Museum of Jewish Heritage, City Winery, and the Brookfield Place Winter Garden.

••• Rom Toulon, who joined 24 Hubert Wines two years ago, has left to be president of Chateau Boswell Estate in Napa Valley.

••• A Curious George musical will be at the BMCC Tribeca Performing Arts Center on May 30.

••• Just when you thought you’ve seen every possible use of “Tribeca” comes this press release: “Sorrento Therapeutics, Inc. is pleased to announce positive results from recently analyzed pharmacokinetic data from its TRIBECA (TRIal establishing BioEquivalence between Cynviloq™ and Albumin-bound paclitaxel) registrational trial. Data analysis suggests that Cynviloq meets the bioequivalence criteria for both total and unbound paclitaxel.” The “Tribeca” in the headline got a ™….