New Kid on the Block: Woops!

Woops Tribeca tables2After starting out at the Holiday Shops at Bryant Park, Woops! launched kiosks at Tri-State malls, then branched out to full-fledged “BakeShops.” The first one below 23rd Street is at 93 Worth, and the 20-seat space has some of the highest ceilings and hugest windows of any Tribeca storefront. (Consequently, it also has one of the brightest interiors—bring sunglasses). Seven days a week, from morning till night, the Tribeca outpost of Woops! serves pastries, cookies (with an emphasis on macarons), and sandwiches; all baking is done on premises and the sandwiches are made fresh daily. P.S. There’s no story behind the name, but spend any time at all there and you’ll see how much passersby like saying it out loud.

Woops! is at 93 Worth (between Broadway and Church), 212-343-1900;

Woops Tribeca facadeWoops Tribeca roomWoops Tribeca counterWoops Tribeca red velvet cookiesWoops Tribeca refrigerated caseRecent New Kid on the Block / First Impressions articles:
Maison Kayser
Ten Thousand Things
Vin des Amis
Baxter & Liebchen
James Perse



  1. The pastries are AMAZING! And so is the COFFEE! Love this place!

  2. Weird, I walked by today and popped in for my morning coffee. Awesome latte and the croissant was warm! Perfect and flaky. I couldnt resist having the nutella rugelach.

    Definitely one of my go to coffee places!

  3. So beautiful so good

  4. I agree with the above comments! The pastries are delicious (the almond croissant to die for), the coffee is perfect, and the space is beautiful.

    My only complaint about this place, and it’s a big one, especially for those that like to work, read, or relax at cafes, there is no bathroom!!