Update: Who’s Onboard at the World Trade Center Mall

Westfield WTC mall renderingYesterday’s Wall Street Journal article about the “retail cathedral”—my head hurts—known as Westfield World Trade Center included the news that London Jewelers is among the businesses that have confirmed opening stores or restaurants there. (There will be “about 100,” per the WSJ.) The Sephora beauty chain is also confirmed in the article, and there’s a quote from an executive at Under Armour praising the mix, so we might infer that that company is opening a store there, too.

I realized that I should check to see if there’s a website for the mall yet, since it’s scheduled to open sometime next year (“in 2016” is the best the WSJ could get). Indeed, Silverstein’s WTC.com website includes a shopping page with a scroll of logos at the bottom—including a bunch of previously unannounced (to my ears) tenants: Asics, Aveda, Bebe, Bose, Cartier, Charles Tyrwhitt shirts, Moleskine, and Papyrus.

So here’s a newly updated list, in alphabetical order. (So much fashion!) There are 87: Some of these have been confirmed, but many were rumored—and of course if a deal falls through, the rumor is unlikely to be retracted. So I wouldn’t assume this list is 100% accurate. The asterisks mean the establishment is on the wtc.com shopping or dining page.

••• Acne Studios (Swedish fashion)
••• Aesop*
••• Aldo shoes*
••• & Other Stories
••• Apple
••• Aritzia womenswear
••• Art of Shaving
••• Asics*
••• Aveda*
••• Banana Republic*
••• Bebe*
••• Beer Table*
••• Blow-dry bar (unnamed)
••• Bobbi Brown makeup*
••• Bose*
••• Breitling watches*
••• Camper shoes*
••• Canali menswear*
••• Cartier*
••• Caudalie salon*
••• Charles Tyrwhitt shirts*
••• Clark’s shoes
••• Cole Haan shoes*
••• Council of Fashion Designers of America pop-up
••• Davidoff cigars
••• Designer Eyes*
••• Desigual fashion*
••• Devon & Blakely on the ground floor
••• Diane von Furstenberg (yes, at the WTC and Brookfield Place)
••• Disney*
••• Duane Reade*
••• Dune shoes*
••• Eataly*
••• Edward Beiner eyewear*
••• Epicerie Boulud takeout*
••• Fika café*
••• Folli Follie jewelry*
••• Fossil watches and bags*
••• Giorgio Armani*
••• Godiva for its first U.S. café
••• Havaianas flip flops
••• Hugo Boss menswear*
••• Invicta watches
••• It’Sugar candy store
••• Joe Coffee*
••• John Barrett Salon*
••• John Varvatos menswear*
••• Jones the Grocer gourmet emporium*
••• Kate Spade*
••• Kiehl’s beauty products*
••• The Kooples (French fashion)*
••• La Colombe*
••• Lacoste*
••• Lego*
••• Links of London*
••• L.K. Bennett shoes and accessories*
••• L’Occitane*
••• London Jewelers (2,500-square-foot store)
••• London Jewelers (“800-sqaure-foot venue for a single jewelry brand”)
••• Longines watches*
••• Lore Wine & Spirits, from City Hall’s Henry Meer
••• MAC cosmetics*
••• Michael Kors (it has a store in Brookfield Place, so maybe one of them is only accessories or something)*
••• Minamoto Kitchen, Japanese confectioner*
••• Moleskine*
••• Mont Blanc pens*
••• Nobletree coffee*
••• Nunu Chocolates*
••• Pandora jewelry*
••• Papyrus*
••• Pret a Manger*
••• Reiss fashion
••• Sephora*
••• Stuart Weitzman shoes*
••• Swatch*
••• Thomas Sabo jewelry*
••• Tiffany & Co.*
••• Tissot watches*
••• Tom Ford*
••• “Track and Field fitness chain”—which must be this Brazilian fitness wear company
••• Treat House, a bakery specializing in puffed rice treats*
••• Tumi luggage*
••• Turnbull & Asser shirts*
••• Under Armour fitness wear? (see intro)
••• Victoria’s Secret*
••• Vince Camuto shoes*
••• Wasabi Sushi and Bento, a British chain (also in Fulton Center)*
••• Zadig & Voltaire (French fashion)*



  1. looks like a pretty suburban & dull line up with only a couple standouts…

  2. I think it looks great. Something for everyone, unlike Brookfield Place which is skewed to the super luxury. I think Westfield, on the other hand will do very well as it will appeal to a far broader clientele. I’ll be so happy when we finally have a local Apple store.

  3. I agree with Luis, it looks pretty diverse and well rounded.

  4. Brookfield is more of a destination for something specific you need to get or do. This seems more of a destination when you don’t really know what you want to get or do.

    Either place has its pros and cons.

  5. It could have been worse. Nice to see some variety and few things that are not chains.

  6. I wouldn’t get too excited over this list. I was told this largely reflects Westfield’s “wish list” of retailers it would like to have there (and those it has approached about renting space). Many, and perhaps most, will never end up there. Lacoste’s owner (PVH) is closing many of their standalone stores aside from Tommy Hilfiger and Calvin Klein, and I highly doubt Lacoste will show up. The rumor mill is abuzz that Jones the Grocer backed out a while ago and was asked to keep quiet about it (also, there is nothing on its website indicating a NY store will be opening at any time). I doubt there will be much overlap between the retailers already in Brookfield Place, and I also doubt Westfield will end up with as many watch stores as indicated above. Sadly, I would expect that the usual suspects will all end up there: Duane Reade, Banana Republic, L’Occitane, Pret a Manger, Sephora, etc. And any retail establishments could share the fate of the original tenants in the World Financial Center: the hype died quickly and it became a retail ghost town (especially on weekends when most retailers make most of their money). New Yorkers just don’t like shopping in malls, especially those underground. But hope springs eternal.