Who’s Definitely Opening at the World Trade Center Mall

There’s now signage up for 84 stores and restaurants at the Westfield World Trade Center mall, and rather than show photos of each one—which is boring—let’s start compiling a list that can be updated. Many more have been rumored and even confirmed, but I want to limit this list to what we’ve seen signage for. Westfield has said there are 125 slots, so that leaves 41 more. (That includes the seven businesses on the mall’s website but for which signage is not visible yet; those are at the end of this post.)

Also of note: Part of the upper level on the south side of the Oculus has opened. That’s it at top.

Lower floor:
• Marbles games
• Skechers shoes
• Chase bank
• Joe & the Juice café
• Kingkow kids’ apparel
• Forever Flawless Diamond Infused Skin Care

Upper floor:
• Little Hunter, an Australian-based restaurant
• Pret a Manger

Lower floor:
• John Varvatos apparel
• Boss apparel
• Stuart Weitzman shoes
• Penhaligon’s fragrance
• Longines watches
• Montblanc pens
• Breitling watches
• London Jewelers (and what looks like a Rolex store inside it)
• Roberto Coin jewelry
• COS women’s apparel

Upper floor:
• Ugg shoes
• Kit and Ace apparel
• Vince Camuto shoes
• Cole Haan shoes
• Kate Spade accessories
• Dior apparel
• Reiss apparel
• Sam Edelman shoes
• & other stories apparel
Sugarfina candy
Pulia Italian food (in the same complex as Eataly…?!)
• Also, is the photo below of a specific brand or generic Westfield signage…?

Lower floor:
• Eataly
• Aesop skin/haircare
• Tumi luggage
• Edward Beiner eyeglasses
• Sephora cosmetics
• Ford cars
• Under Armour apparel
• Invicta watches
• Pandora jewelry
• MAC cosmetics
• Caudalie skincare
• Lacoste apparel
• Victoria’s Secret apparel
• Camper shoes
• Kiko Milano cosmetics
• Starbucks (one of three, apparently)
• Samsonite luggage
• Aldo shoes
• Uno de 50 apparel
• Forever 21 apparel
• Fossil watches

Upper floor:
• Banana Republic apparel
• Market Lane restaurant
• K. Minamoto Japanese sweets
• Beer Table beer store
• Lobster Press restaurant
• Choza Taqueria
• Nobletree coffee
• Nunu chocolate
• Charles Tyrwhitt men’s apparel
• Folli Follie jewelry
• Designer Eyes eyewear
• Tous Jewelers
• Papyrus paper goods
• Kiehl’s skin/haircare
• Swatch watches
• Thomas Sabo jewelry
• L’Occitane skincare
• Kusmi Tea
• Bose electronics
• Tissot watches
• Links of London jewelry
• Moleskine paper goods
• Turnbull & Asser apparel
• The Art of Shaving skincare

Note: Seven businesses listed on the Westfield World Trade Center website (for which there’s no signage yet):
• Crabtree & Evelyn skincare
• Épicerie Boulud restaurant
• Joe Coffee
• La Colombe café
• L. K. Bennett shoes
• Rituals Cosmetics
• Victoria’s Secret Beauty

And I know I said this wouldn’t be about rumors but the Commercial Observer reported last month that Grom gelato is opening in the complex, which is too major not to mention.



  1. . . . and the elephant in the room is . . . Apple? Guards have said the big 2-level space in the northwest corner with black windows and no signage is where it will be, with their own elevator inside. No word yet from Apple or Westfield as far as I know. When will that be announced, d’ya think? The Apple WWDC keynote is this afternoon just in case . . .

  2. My understanding is that Market Lane is not a restaurant, but a supermarket and will be in the lower level of 4 WTC. They presented at the FiDi Committee meeting of CB1 a few months back. Also, Apple is most assuredly opening. It was confirmed at another CB1 meeting several months ago, though Apple hasn’t publicly announced it.

  3. I need to get over there and take a look. Thanks Erik!