Back to the World Trade Center Mall

Sephora at Westfield World Trade CenterI took another turn around the Westfield World Trade Center mall yesterday to see if anything was new. There is now signage for the second of what are said to be three Starbucks (on the landing below the Vesey Street entrance) and Lady M Confections (the ground floor of 4 World Trade Center). My guess is that the third Starbucks will be in the massive PATH hall. In any event, the total number of shops and restaurants that I consider confirmed—meaning signage has been spotted—is now at 87. Westfield has said there will be 125.

There has been discussion lately as to how ready the mall will be for its opening on August 16. What I can tell you is that many of the stores’ doors are open, and quite a few are as far along as the Sephora photo above. I did get a shock when, as I peeked inside one entrance, a PATH/subway train rumbled by in the background.

Lately, as I walk around the city, I’ve been struck by how many of the shops and restaurants at the mall have sister outposts within walking distance. So along with this latest rundown of who’s confirmed, I’ve included the nearest other location. As of now, 74 of the 87 already have outposts in New York City, and 43 already have outposts below Houston Street.

Lower floor:
• Marbles games / Staten Island
• Skechers shoes / Union Square
• Chase bank / Tribeca and FiDi
• Joe & the Juice café / Soho and Nolita
• Kingkow kids’ apparel / China and Taiwan
• Devon & Blakely restaurant / Brookfield Place
• Grom gelato / West Village
• Forever Flawless Diamond Infused Skin Care / Soho

Upper floor:
• Little Hunter, an Australian-based restaurant / Australia?
• Pret a Manger / FiDi and Tribeca

Lower floor:
• John Varvatos apparel / Soho
• Hugo Boss apparel / Soho
• Stuart Weitzman shoes / Soho
• Penhaligon’s fragrance / Midtown
• Longines watches / Florida (I think)
• Montblanc pens / Midtown
• Breitling watches / Midtown
• London Jewelers /  Long Island
• Roberto Coin jewelry / Cape Cod
• COS women’s apparel / Soho
• Smythson leather goods / Upper East Side
UPDATE 7/28: Apple confirmed the store, which means that 88 stores are confirmed.

Upper floor:
• Ugg shoes / Soho
• Kit and Ace apparel / Soho and Nolita
• Vince Camuto shoes / Soho
• Cole Haan shoes / Soho
• Kate Spade accessories / Soho
• Dior cosmetics / Not applicable
• Reiss apparel / Soho
• Sam Edelman shoes / Soho
• & Other Stories apparel / Soho
• Sugarfina candy / Upper West Side, Upper East Side
• Pulia Italian-food store (in the same complex as Eataly…?!) / Union Square
• L.K. Bennett women’s shoes and accessories / Upper West Side, Upper East Side
• Duane Reade (on the landing below the Vesey entrance) / FiDi and Tribeca
• Gateway Newstands [sic] (on the landing below the Vesey entrance) / FiDi and Hudson Square
• Starbucks (on the landing below the Vesey entrance) / FiDi, Tribeca, Battery Park City

Lower floor:
• Eataly / Union Square Flatiron District
• Aesop skin/haircare / Tribeca
• Tumi luggage / FiDi and Soho
• Edward Beiner eyeglasses / Florida
• Sephora cosmetics / FiDi and Soho
• Ford Hub cars / ?
• Under Armour apparel / Soho
• Invicta watches / Staten Island and the Upper West Side
• Pandora jewelry / Soho
• MAC cosmetics / Soho
• Caudalie skincare / West Village
• Lacoste apparel / Soho
• Victoria’s Secret apparel / Soho
• Camper shoes / Soho
• Kiko Milano cosmetics / Jersey City
• Starbucks / FiDi, Tribeca, and Battery Park City
• Samsonite luggage / The Bronx
• Aldo shoes / FiDi and Soho
• Uno de 50 apparel / Soho
• Forever 21 apparel / Soho
• Fossil watches / Jersey City, Midtown

Upper floor:
• Market Lane restaurant / Australia and the Middle East (if this is indeed related to Jones the Grocer)
• Minamoto Kitchoan Japanese sweets / Upper East Side
• Beer Table beer store / Midtown
• Lobster Press restaurant / Midtown
• Choza Taqueria / Nomad
• Nobletree coffee / Not applicable
• Nunu chocolate / Downtown Brooklyn
• Charles Tyrwhitt men’s apparel / Midtown
• Folli Follie jewelry / Soho
• Designer Eyes eyewear / Florida
• Tous Jewelry / Soho
• Papyrus paper goods / FiDi and Tribeca
• Kiehl’s skin/haircare / Nolita
• Swatch watches / Noho
• Thomas Sabo jewelry / Montreal and Toronto
• L’Occitane skincare / Soho
• Kusmi Tea / Midtown
• Bose electronics / Soho
• Tissot watches / FiDi
• Links of London jewelry / Midtown
• Moleskine paper goods / Soho
• Turnbull & Asser apparel / Midtown
• The Art of Shaving skincare / Midtown
• Rituals cosmetics / Soho
• Pure Liquid Wine & Spirits / Not applicable

Street level and above:
• Banana Republic apparel / Soho
• H&M apparel (street level and second floor of 4WTC) / Soho
• Eataly (third floor of 4WTC) / Union Square
• Breads Bakery, street-level along Cortlandt Way / Union Square
• Lady M Confections, ground floor of 4 World Trade Center / Midtown

Note: Eleven businesses listed on the Westfield World Trade Center website (for which there’s no signage yet):
• The Change Group currency exchange
• Crabtree & Evelyn skincare
• Disney Store
• Épicerie Boulud restaurant
• Havaianas sandals
• Hawksmoor restaurant
• Joe Coffee
• Neuhaus chocolate (there’s already one in Fulton Center)
• Solstice Sunglasses
• Victoria’s Secret Beauty
• Wasabi Japanese food (there’s already one in Fulton Center)

P.S. La Colombe used to be on that page, but now it’s gone.



  1. Still no word or signage on Apple then? Noticed it’s not in your list (unless I missed it).

    • Correct. If anyone sees Apple signage, let me know.

    • Today they had taken the black paper off one and a half of the second floor windows. I got a peek in one of the open doors this week and it looks like ceiling fixtures are done.

    • The Apple Store is a two level store in the Oculus. It’s located in the NorthWest part of the mall. The huge space covered in black. It’s going to be a big, beautiful store.

      Also, the article says Eataly is in Union Square when it’s actually in Flatiron.

      • Of course Eataly is in the Flatiron. Thanks for that. As for Apple, even though the space it’s said to have taken is known at this point, I haven’t included it yet because there has been no signage.

        • Yeah it seems they’re waiting until the last minute. Once Apple Store Williamsburg opens I think we’ll see signage for Apple Store WTC. I give it the first week of August.

          • Just got invite for Williamsburg opening July 30 at 10 am, so we’ll soon know if Tom is right. :-) Yesterday they replaced some of the black paper.

  2. Wasn’t a Lego store once mentioned?

  3. The 150 broadway location of sephora is closing in august. I suspect this is timed with world trade center location opening soon.
    The closure sticker is up on their doors at liberty & broadway