Progress at Trader Joe’s Soho Store!

I’ve been watching the wrong* storefront at One Soho Square. “There actually is a fair bit of progress on the new Trader Joe’s on Spring Street.” reports A. “It is not going in the corner unit, but a few doors down, between Aveda and the new lobby.” He sent the above photo. You’ll be digging into a tub of Crispy Crunch Chocolate Chip Cookies before you know it.

(*To be fair, the situation is confusing, as the Commercial Observer explained: “The supermarket giant will occupy the entire ground-floor space of the property between Varick Street and Avenue of the Americas, which is one of two buildings collectively called One Soho Square.” By “the property,” the paper means 233 Spring, not also 161 Sixth Ave. Moreover, I did ask the folks at Hudson Square Connection if Trader Joe’s was moving into the corner, and they said yes.)



  1. This is good news…Any word on a projected opening date?

    • An employee outside the entrance on Spring Street last week told me “mid-May” when I asked him about the opening date.

  2. Any idea if this store will be as big as the Chelsea store or smaller like Union Square?

    • Commercial Observer says the Soho store will be “roughly 19,000 square feet.” The Chelsea store, according to Curbed, is 41,000 square feet. (The Union Square one is 15,00 square feet, and that includes the wine shop, says the NYT.)

  3. Wait — so they’re NOT moving into the old Janovic Plaza space? If not, then what is?

  4. Thanks for the update! Ive been wondering and waiting and waiting…

  5. On Trade Joes web site they list the address as 233 spring . There was around 50,000 sq feet of retail space at street level so there might be more than one new retail tenant at street level .

  6. Last year, a Chelsea TJ employee said that the Soho location would have more registers than the Chelsea location. On another note, several employees have mentioned that TJ reads, and is responsive to comments submitted by customers via their website, If there is anything you want at the Soho store location, submit it soon! Meanwhile, I’m waiting…