New Kid on the Block: The Westside

Haro Keledjian and Sari Sloane Keledjian, the former owners of Intermix, have taken half of their kids’ clothing store, Everafter, and turned it into an outpost of The Westside, their new brand for adults. Like Intermix, The Westside is a multi-brand boutique, but the aesthetic is more California than New York City. In fact, the name refers to the west side of L.A., specifically “west of the 405,” says Sari Sloane Keledjian.

“The Westside is a laid-back, bohemian, one-stop shop for all things casual and comfortable,” she says. “It’s what you want to wear every day—jeans, T-shirts, knitwear. We have a few dresses, but they’re the kind you could either wear to dinner or with sneakers.” Brands include LoveShackFancy, Agolde, Citizen of Humanity, The Great, Birkenstock, and Elder Statesman. You’ll also find accessories, jewelry, beauty products, and gifts such as crystals, books, and backgammon sets. There are no plans yet to feature menswear, as at the other Westside stores (uptown, on Long Island, and in Brentwood, Calif.).

“We’re a neighborhood store, catering to the local lifestyle, wherever we are,” says Keledjian. “So for Tribeca we have jeans, cozy sweaters, and yoga clothes.” Likewise, the lack of online shopping, at least for now, is to help foster more of a neighborhood feel: “This is a trusted place for customers to discover new trends, brands, and ways of wearing things.”

The Westside is at 349 Greenwich (between Harrison and Jay);

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