Shop Chinatown merch to help some old favorites

The folks at Pearl River Mart have created a collection of branded merch from Chinatown stalwarts — Hop Kee, Chinatown Ice Cream Factory, Xi’An Famous Foods, and of course Pearl River itself — to benefit Chinatown businesses and non profits. Called the Chinatown Collection, there will also be contributions from comic book artist Jerry Ma and filmmaker Ursula Liang, among others.

The merch is available on the Pearl River site here. Ninety percent of proceeds will go mostly to the businesses, but some will go to Pearl River for their share of production costs. The remaining 10 percent will help fund Chinatown initiatives that were founded during the pandemic and are still trying to help patrol the streets, feed the elderly and build outdoor structures for businesses.

“So many groups popped up during the pandemic — which really speaks to the neighborliness and increasing activism of Chinatown,” said Joanne Kwong, president of Pearl River. “These are in addition to the many official non profits in the neighborhood, like Hamilton Madison House, MOCA, Chinese Planning Council, Charles B Wang Community Health Clinic etc. Since the new ones are not registered 501(c)(3)s and there are so many good causes, our plan was to pool the money and every time we reach, say, $500 or $1000, distribute it and highlight the good work of that group.”

The businesses and restaurants of Chinatown have been suffering from the pandemic like everyone, but they had an unfortunate head start when reports of a deadly virus first emerged out of China in January.



  1. This is awesome! Are they selling the merch at their store too? I’ll have to walk up there.

    • Hi from Pearl River! And yes! We have a few of the pieces in-store but most are available online only so call or email before you take the walk over. Thanks for your support!!!

  2. Thank you for posting this. Chinatown businesses are really hurting in this pandemic. I can’t wait for Hop Lee to reopen. Their fried softshell crabs and braised taro duck dishes are delicious! Highly recommend. :)

  3. For the month of September, Send Chinatown Love is hosting a food crawl in Manhattan’s Chinatown, highlighting 12 incredible restaurants, bakeries, cafes and more throughout the neighborhood. Come with your friends and family to explore locally and savor all the incredible things Chinatown has to offer and earn rewards for shopping with our merchants!