Van Leeuwen ice cream coming to Greenwich

Well, now here’s some good news: G. spotted the first notice that Van Leeuwen Ice Cream is coming to one of the commercial space at Independence Plaza, just next to Cocoon on Greenwich and Duane.

They already have 17 scoop shops in the city — including one at the Seaport and on Houston and Greene — as well as another 11 across the country. You can even pitch your town to them for a new location.

The whole thing started in 2008 when the two Van Leeuwen brothers, Ben and Peter, and Ben’s wife, Laura O’Neill, began selling their artisan ice cream out of a yellow truck. They opened their first store in Greenpoint in 2010. And a decade later, in 2020, according to the Times, which did a deep dive on the ice cream industry, Van Leeuwen received an $18.7 million investment from San Francisco private equity firm Nextworld Evergreen, which allowed them to open all the shops.

I remember meeting one of the brothers when they were pitching their wares in the Whole Foods aisle, as new product manufacturers often do. It’s good stuff and I love the aesthetic. Happy to have them now scooping live on Greenwich.

 

1 Comment

  1. what delicious news!!! and love the location for them, right next to Washington Market Park

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