New Kid on the Block: Zadig & Voltaire

Zadig & Voltaire, the French luxury fashion line for women and men, has opened a shop in the triangle brick building that is 100 Franklin but is actually on Sixth Avenue; its grand opening was last week, but the store has been open for shopping since June.

The company has five stores in the city, including their Madison Avenue flagship and the Meatpacking. It seems the Soho store on Mercer is closed temporarily. They have 400 stores in 30 countries around the world. A quick glance at the sweaters for women online puts them in the $400 and up category.

The line was founded in 1997 by Thierry Gillier who was aiming for a “casual, rebellious vision of fashion.” “Not just for him or her, day or night, or work or leisure, the Parisian fashion house redefines modern femininity with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality found in the rough and undone.” Since 2006, Cécilia Bönström, Gillier’s wife, has been the artistic director. (Zadig is the name of a character in a Voltaire novella, “The Book of Fate.”)

The store is split in two due to the unusual shape of the building. There are accessories in the southern sliver at Franklin and clothing in the northern half running up to White.

Zadig & Voltaire
100 Franklin on Sixth Avenue
Monday – Saturday: 10a to 6p
Sunday: 11a to 5p