More on the Friedman’s x Wei West combo

I just heard back from Jonah Phillips, a managing partner at Friedman’s Restaurant Group, about the plans for their restaurant at the former Beans & Greens space in the Goldman breezeway. They are combining concepts with Wei West, but it’s not a new idea for them — four years ago they did the same thing up by Columbia called Wu + Nussbaum (they took over the popular Nussbaum and Wu space and flipped the name).

“It was intended to be bagels by day, dumplings by night,” Phillips said. “Inadvertently it became a fusion of both menus.”

Their Friedman’s location on West End Avenue has similarly fused concepts with one location in their chain of dumpling shops — La Salle Dumpling Room — and the response has been overwhelmingly positive, Phillips said.

“As we viewed the installation of Beans and Greens and Wei West, we had the opportunity to embark on an exciting new installation — the collaboration with our chefs and our new expanded dining room has proven to be everything we’d hoped for.”

He said the menu will be expansive and they will have “something for everyone” because of their understanding of dietary restrictions and allergies. Phillips’ sister, Vanessa, has celiac disease and their chef developed gluten free dumplings and Asian appetizers with her in mind. She then founded Feel Good Foods, which makes frozen GF appetizers that are sold at Whole Foods, Target and other grocery stores.

The grand opening is Oct. 3.

 

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