Coming soon to Murray: a boutique called Grace Bridal — aka Grace Loves Lace — out of Burleigh Heads Australia. Started in 2011 by Megan Ziems as bridal e-commerce, the company now ships across the world to 80 countries. The gowns are handmade and “are all about effortless luxury, quality and style.” More TK.

Of course Lovely Bride has been on Duane Park since 2013. Their homepage gives a price range for dresses — how refreshing! “Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. NYC Lovelies, we can’t wait to meet you!”

And two other additions have come to Broadway: Jaxon James has taken a beautiful and raw corner space at Broadway and Franklin. The boutique, “where luxury meets love,” carries more than 20 designers.

And J. spotted Vivienne Atelier — a boutique with locations in LA, Dallas, Phoenix and Houston, with “a massive selection of designer labels with different styles all hand-picked to suit any bride to get affordable and wow factor dress.” Their NYC showroom opened in January on the corner of Worth at 336 Broadway.