New Kid in Soho: Flaweless Rooftop

Christine Cole and her husband, Jason, lived until recently with a rooftop deck on Greenwich, a outdoor space that she tricked out so cleverly that her landlord decided she wanted the apartment back. So the couple moved to Fidi, to a beautiful apartment with huge windows, but it was missing one crucial thing. Light. They lasted a year.

So Christine, who has the catering company and retail store Flaweless on White Street and who is the director of the board of Taste of Tribeca, went on a hunt to replace the roof deck they had once enjoyed — and found it in a live/work eight-story building in Soho that was listed as a furnished short-term rental with 1500 square feet of outdoor space. And another business was born.

Flaweless Rooftop opened on May 17 and can host all sizes of party, from a client dinner for eight, a seated bar mitzvah brunch for 36, or a sunset cocktail party for 80. This Friday, she will host a 40th birthday party for Tribecan Layana Aguilar, who owns the Fashion Squad School on Warren — a Brazilian Carnival-themed event for 80.

There is only one other resident in the building, and while the roof is only on eight, the buildings around it are lower, so she has views from the World Trade Center to the Empire State Building. “It seems like such a gift that we are sitting higher than the rest of the buildings,” she said.

Christine doesn’t give out the address until clients need to see the space, since it is not open during business hours and she doesn’t want to tempt people to stop by, but it’s a 10-minute walk from White and Varick. Everything is booked through her office at 12 White.

“People come to us because they don’t just want a private room at a restaurant,” she said. “We curate every moment for our guests and I am so excited to have this additional venue beyond our 12 White Street space.”

Flaweless Rooftop


1 Comment

  1. Is White Street now considered to be in Soho? It’s below Canal.