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History of Tribeca Buildings
New tenant for Taylor’s building
The avant-garde luxury fashion brand Enfants Riches Déprimés (aka ERD; translation Depressed Rich Kids) announced (very covertly) that they will be opening their first US store at 155 Franklin, the long empty storefront in Taylor Swift’s building. (I am still convinced that she is selling, but no change that I can see in city records.) They currently only have stores in Paris and Seoul.
I heard the ERD news from a friend who caught it on an Instagram post that reposted the IG story of the founder, Henry Levy (who also goes by Henri Alexander Levy), but it turns out WWD already has the story.
I will note this dovetails nicely with Patron of the New, which probably sold some of his stuff already.
ERD was founded in 2012 by Levy, a 34-year-old from Atlanta who is often described as a conceptual artist, as a fashion collective in an effort to create a French punk streetwear line based on the movements of the late 1970s and Japanese avant-garde movements of the 1980s. One of the core precepts of the brand is very high price points, with T-shirts ranging on average from $700 to $1,800, and haute couture jackets and pieces priced as high as $95,000. The brand is a favorite with famous musical artists and actors.
According to Wikipedia, ERD consistently utilizes the business model of artificial scarcity — styles are sold on an extremely exclusive basis in small quantities. “The price point is not only a marker of value, but intrinsically part of the piece itself,” Levy told The Guardian in an 2015 interview.
The space is 5900 square feet. More TK when they open.
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How Tribeca has changed I started my career
fresh out of college in 1983 I recall mostly
factories butter & egg which are now
highly desirable lofts Montrachet
opened shortly thereafter there started
the rein of Drew’s empire Tribeca Grill
Nobu Tri bakery Zeppole I miss Frank Crispos
pork braicole Success came early for me at
Citigroup Glad I kept my loft on Thomas Street I
will be returning in the fall having spent the last 35
years in CT raising the family Looking forward to
my return & curious if the people I knew are still
around the best to everyone.
Gerry do you remember the last of the coffee roasters and warehouses? And that great restaurant How’s Bayou? It was so great to be down there back in the day. There was a little Italian place opposite where Citigroup is now and the building hadn’t been built yet and there was a big pit filled with water. It was like another world!
I was curious about the new shop’s name, but after visiting their website, I was deeply disturbed. The site features graphic imagery, including videos of a man pointing a gun at a woman. It feels incredibly out of touch and inappropriate for a clothing brand to use such violent marketing. Given our current social climate, seeing this kind of imagery move into our neighborhood is genuinely upsetting.
The derogatory phrase used, probably inappropriately, to describe your sentiment is “pearl-clutching”. Those who esteem the sort of “shock above all” communication their commercial site employs get a chuckle out of that. (The site also features a brooch with a picture of Roman Polanski. Aren’t we naughty?) Believe me, they don’t expend a lot of mental energy on this stuff, and neither should you. It’s more easily purged by indifference.