The cute hole-in-the-wall on Reade that was for the past decade Jack’s Stir Brew Coffee is now the new home to Neiberhud Coffee, which has one other location on Thompson in Soho. Thanks to M. and N. for the heads up. They are using the pickup window, which is just the best (and more on that theme tomorrow, with the arrival of Fiolino in Battery Park City).

I met the owner when I went by: David Baram said he has owned car washes — Hi-Tek — for 40 years. This is is his first foray into coffeeshops, though the parent company for Neiberhud, Toorma Group, seems to have a broader reach. They call themselves food and bev consultants that “specialize in devising bespoke A-Z concepts and menus for a diverse global clientele” with offices in Riyadh, Doha, Lisbon and São Paulo.

They sell the usual range of coffees — a medium drip is $4 — plus matcha, herbal teas and a bunch of specialty drinks — coco coffee cloud, vanilla lemonade, an oj espresso. (From A., since I don’t drink coffee: “I had the pistachio latte this morning and I think it just became my favorite coffee shop in the area.) I will go back to sample more, but for now — the dates.

They make them in the Soho location and even give one away for free with a coffee purchase. This will be my go-to food-centric house gift, other than Frenchette Bakery bread and butter. A box of 12 was $35 — they are $4 to $5 each — and this week they had six different flavors. Baram is originally from Israel, which is the largest exporter of Medjool dates, with more than 50 percent of the market. And while he’s selling coffee, it seems like it is just to accompany the dates. “What we do that other people don’t do is dates,” he said. “People go crazy for them.”

The Thompson Street location opened in January 2025, then closed for a time, then reopened this spring. It’s a bigger operation there.

I did have to ask about the name, since it’s a bit silly. “What can I tell you, I’m an older guy,” Baram said. “The kids [the marketing team] came up with it. But we are a neighborhood place, so it works out.”

Neiberhud
139 Reade | Hudson & Greenwich
7am – 6pm | 7 days a week