Intuit, the financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp, is opening a store on Greenwich just south of Whole Foods. This is part of a big push by the company to open 600 retail stores across the country. In January, they opened a flagship in Soho. (Thanks to A. for the shot.)

The retail shops are called Expert Office locations and TurboTax Stores.

There’s some irony here — that a digital-first service is going IRL in the AI age, but I like it!

“We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind seamless integration of our digital and physical experience,” said an executive vice president, Mark Notarainni, when the Soho store opened. “[This] is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance.”

They opened a bunch of stores this spring, including in Harlem, Williamsburg and Garden City, Long Island.