Something is indeed opening at 11 Jay, formerly the site of Gigantic Productions: Lymbr, “a leading provider of personalized stretching.” More from the website about what exactly that means:

Each stretch session is tailored to an individual’s goals and needs with a keen focus on helping our clients to enhance their athletic performance, recover quicker from injury or over-use and promote an amazing feeling of relaxation. Lymbr’s proprietary stretch protocols are based on its founder’s 20 years of experience with helping people increase mobility, relieve pain and improve overall health through hands-on, one-on-one stretching.

Lymbr also has outposts in Darien, Conn.; Boca Raton and Palm Beach Gardens, Fla., and Newton and Wakefield, Mass. Sessions are $55 per half-hour, less if you buy a package. The New York City studio is slated to open in December.