Pura Vida, the fast-casual out of Miami that seems to be taking over the city, is open in Battery Park City in the old Blue Smoke space on Vesey, just across from the Brookfield mall entrance. (Thanks to N. for the shot.) They took a lease there last spring.

Founded by Jennifer and Omer Horev in 2012, the chain has just opened its 50th location and has dozens in Florida and eight others in the city; its first here, in Nomad, opened in 2024. Dumbo opened a couple weeks ago.

There’s all-day breakfast, bowls, wraps, sandwiches, all sorts of smoothies, and a kids menu. They have gluten-free and vegan offerings. (Though the kids menu is called “gluten-friendly” and as a parent of a kid with celiac disease, I am not sure what that means?)

Avocado toast is $12; the “perfect” egg sandwich is $15; the toasted chicken wrap is $20. There’s also empanadas, a roasted salmon plate, and then about nine original smoothies — for example, the coco azul is coconut water, banana, pineapple, mango, blue spirulina, collagen protein, hemp seed and shaved coconut. And there is a host of supplements including liquid bovine colostrum and Irish sea moss powder.

More TK when I can go by for lunch. And I have to get back to Thisbowl, just across the highway at 100 Barclay…

Pura Vida – Battery Park
255 Vesey
(305) 535-4142
Monday to Saturday, 7a to 9p
Sunday, 7a to 8p
To-go menu for BPC here