Founded by Barry Jay (not pictured above) in 1998, Barry’s Bootcamp will have 10 locations once the Tribeca outpost opens tomorrow at 1 York, next to the Maserati of Manhattan dealership. While most of the Bootcamps are in California, there are ones as far afield as Nashville, London, and the Norwegian city of Bergen.

The top floor is the site of the front desk, a juice bar, and the studio; downstairs are the men’s and women’s locker rooms. The aesthetic is a little butch (dog-tag logos, camouflage, bolted metal) and a little femme (big floral arrangements and Malin + Goetz scented candles), as if stylists redid the U.S. Army. Everyone I saw working there was unnervingly fit.

So what does “The Best Workout in the World®” entail? “It’s half interval cardio, and half strength training,” says chief operating officer Joey Gonzalez (pictured at the top of the post). “Workouts at other places tend to be one or the other.” That means you might be called upon to use weights, bars, bands, and/or balls. But classes also have a social component. “There’s a camaraderie—you feel each other’s pain,” says Gonzalez. “These workouts attract type-A personalities, people who use their time efficiently. They’re not interested in spending two hours walking around a gym, and they attract each other.”

The schedule changes from day to day: Friday through Sunday is “Full Body”; Monday is “Arms & Abs”; Tuesday is “Legs, Butt & Shoulders”; Wednesday is “Chest Back & Abs”; and Thursday is “Hard CORE Abs.” Classes, which take a max of 40 people, start at $32, with discounts for bulk buys. As you can see below, Barry’s Bootcamp Tribeca is offering a deal through Monday (it says Sunday but TC readers have an extra day—just mention “Tribeca Citizen” when you call or stop by) on its Gold Membership, which gets you into whichever 40 classes you want in 30 consecutive days. I hurt—in a good way!—just thinking about it.

Barry’s Bootcamp is at 1 York, 646-559-2721; barrysbootcamp.com.

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